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1、Unit1AnIntroductionCONTENTS1.Casestudy2.Terminology(术语)3.Barrierstoeffectiveinterculturalcommunication4.Strategiesforeffectiveinterculturalcommunication2CaseStudyExtendedReadingI:Question2Exampleone:attitudestowardfriendshipExampletwo:valuesconcerningfamilylifeCase1→beliefofoldage,
2、thewayofshowingconcernCase2→ruleofpolitenessCase3→goodmannersTerminologyCultureCommunicationInterculturalcommunicationDefinecultureyourselfToday,cultureisawordthatweoftenhear,readandeventalkof,suchasChineseculture,Englishculture,Teaculture,Campusculture,andsoon.Butwhenitcomestothem
3、eaningofculture,itmaynotbeeasytogiveitasatisfactorydefinition.5Activity1Workinpairanddiscussthefollowingquestions:1.Writeasimpledefinitionof‘culture’.2.Compareyourdefinitionwithyourpartner.Notethesimilaritiesanddifferences.3.Whatarethecharacteristics(特征)ofculture?LiangShuming,awell
4、-knownChinesescholar,offersthreeaspectsofcultureinhisbookCulture&Philosophy:DefinedbyLIANGShuming(1)Materiallifesuchasmaterialthings,essentialforhumansurvival;(2)Sociallifesuchaslifestyles,socialorganizations,andpoliticalandeconomicrelation;(3)Spirituallifesuchasreligion,philosophy
5、,valuesystems,scienceandart.7Theartsandothermanifestationsofhumanintellectualachievementregardedcollectively;Thecustoms,civilizationsandachievementofaparticulartimeorpeople;Improvementbymentalorphysicaltraining.DefinedbyOxfordDictionary8…wedefinecultureasthedeposit(沉淀)ofknowledge,e
6、xperience,beliefs,values,attitudes,meanings,socialhierarchies(等级),religion,notionsoftime,roles,spatialrelationships,conceptsoftheuniverse,andmaterialobjectsandpossessionsacquiredbythegroupofpeopleinthecourseofgenerationsthroughindividualandgroupstriving.—SamovarandPorter(2007:9)Cul
7、tureisusuallyunderstoodinbothbroadsenseandnarrowsense.Culturecanbedefinedas“attributes(属性)ofman”initsbroadsense,includingwhatdistinguishesmanfromtherestpartoftheworld.Whencultureiscontrastedwithnature,itcanbedefinedas“lifewayofapopulation”initsnarrowsense,meaningwhatcharacterizesth
8、eparticularwayoflifeofapop