基于策略消费者行为的限量与价格承诺.pdf

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6、d.'c:üѤö;áÀ¤ö;þ;d«ì¥ã©aÒ:F224©zI£è:A©Ù?Ò:1000−5781(2013)03−0307−09RationingandpricecommitmentinthepresenceofstrategicconsumersChenWen1,2,XuXianhao1,PengHongxia1(1.SchoolofManagement,HuazhongUnive

7、rsityofScience&Technology,Wuhan430074,China;2.SchoolofBusinessAdministration,GuangzhouUniversity,Guangzhou510006,China)Abstract:Thispaperanalyzeshowthestrategicconsumers'fractioninfluencesfirms'decisionsinamar-ketcontainingbothstrategicandmyopicconsumers.Am

8、athematicalmodelisestablishedtomaximizethemonopoly'sprofitwherethemarketdemandandconsumers'valuationarebothrandomvariables.Optimalsolutionsofthefirm'sorderingquantityandconsumers'reservationpricearegiven.Comparingtherationingandpricecommitmentpolicies,it'sf

9、oundthatrationingcaninducestrategicconsumerstopurchaseearlier,whilepricecommitment(keepingpriceshigh)cantotallydeterconsumers'waitingbehavior.Whenthestrate-gicconsumers'fractionisrelativelylow,rationingwillbepreferred,andpricecommitmentstendtobemorevaluab

10、lewhenthestrategicconsumers'fractionbecomeslarger.Keywords:strategicconsumer;myopicconsumer;rationing;pricecommitment1ÚÚÚóóó3¬¿5-8U,"ÈûÈà<í,~~¬æ^üdr5O¬þ.¢NAr®´ÂØm,2011–11–11,=û¢31F!Ïm¾üêâ»2000ü,

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