广告语言的翻译论文概述.doc

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1、广告语言的翻译论文概述Goodmorning,allappraisercommitteemembers.IamSongLirantmdmysupervisorisZhongHongyan.Withherconstantencouragementandguidance,Ihavefinishedmypaper.Now,itistheshowtime.Iwillpresentmyeffortstoyouandwelcomeanycorrection.ThetitleofmypaperisAnalysisoftheTra

2、nslationofAdvertisingLanguage.Ichoosethisasmytopiccluetothefollowingreasons.Differentldnguageshavedifferentstandardstodistinguishpartsoftransldtion.Eachlanguagehasitsownspecialstructure.Andtherearenoequivalentpartsoftranslationbetweendifferentlanguages.Inorder

3、tomakethetargetversionmoreidiomaticandstandard,thetranslatorthoroughunderstandingofadvertisingproductsandadvertisingcontentandartform,followtheEnglishChinesetwodifferentlanguagecharacteristicsandexpresshabits,throughatrueandaccuratetranslationtoreproducetheori

4、ginalRhymebeauty,imagebeautyandsimplebeauty.Fortheabovefacts,Tselectthesubjectof“OnTransformationofpartsofspeech”asthetitleofmypaper.IhopebystudyingthistopicwecanknowtheimportaneeofthetranslationofadvertisementinChinesetoEnglish.Throughtransformation,wecangett

5、hebetterversionandimprovethetranslationskills.ThewayofthinkingandexpressingofadvertisementisquitedifferentbetweenChineseandEnglish.Englishisakindofstaticlanguageswhichtendstousemorenouns.WhileChineseisadynamiconeinwhichverbsareoftenused.Sowhenwemaketranslation

6、ofadvertisinginChinesetoEnglish,weshouldknowthispointandshiftthepartsoftranslation.Next,itisanoutlineofmypaper.Inthemainpartofthispaper,Idivideitintothreeparts.卩artonediscussesthedefinitionofadvertisingandemphasizestheimportanceoftranslationofadvertisement.卩ar

7、ttwogivessixbasicwaysoftranslationofadvertisin£throughillustrativeexamples.ItincludesTransliterationLiteralTranslationLiberaltransldtionCombiningliteraltranslationandliberaltranslationCreativeTranslationandSupplementaryTranslation.Partthreedrawssomeconelusions

8、thattrans]ationofadvertisingisnecessaryforustoachievegoodtranslation.Itisdemonstratedthatwecanimprovethetransldtionofadvertising.Inaddition,wemustcontinuouslystudyandexploreinallki