麦肯锡手把手教你写商业计划书

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1、HOWTOWRITEABUSINESSPLANTableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Succ

2、essfactors.................................................................................................................................................41.2Stagesofdevelopment...........................................................................

3、.........................................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea.........................................................

4、............................................................82.2Elementsofapromisingbusinessidea..........................................................................................................92.3Protectingyourbusinessidea.....................

5、.................................................................................................132.4Presentingtoinvestors.................................................................................................................................1

6、43.THEBUSINESSPLAN........................................................................................163.1Advantagesofabusinessplan.....................................................................................................................

7、163.2Characteristicsofasuccessfulbusinessplan..............................................................................................163.3Theinvestor'spointofview.....................................................................................

8、....................................183.4Tipsonpreparingaprofessionalbusinessplan.........................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSPLAN.................