麦肯锡手把手教你写商业计划书.pdf

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1、HOWTOWRITEABUSINESSPLANTableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Successfactors..................................

2、...............................................................................................................41.2Stagesofdevelopment....................................................................................................................................52.THEBUSINESSIDEA.............

3、..............................................................................82.1Developmentofabusinessidea.....................................................................................................................82.2Elementsofapromisingbusinessidea....................................

4、......................................................................92.3Protectingyourbusinessidea......................................................................................................................132.4Presentingtoinvestors.....................................................

5、............................................................................143.THEBUSINESSPLAN........................................................................................163.1Advantagesofabusinessplan....................................................................................

6、.................................163.2Characteristicsofasuccessfulbusinessplan..............................................................................................163.3Theinvestor'spointofview................................................................................................

7、.........................183.4Tipsonpreparingaprofessionalbusinessplan.........................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSPLAN.................