麦肯锡手把手教你写商业计划书

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1、HOWTOWRITEABUSINESSPLANTableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Success

2、factors.................................................................................................................................................41.2Stagesofdevelopment.................................................................................

3、...................................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea..................................................................

4、...................................................82.2Elementsofapromisingbusinessidea..........................................................................................................92.3Protectingyourbusinessidea.................................

5、.....................................................................................132.4Presentingtoinvestors.................................................................................................................................143.THEBUSINESSP

6、LAN........................................................................................163.1Advantagesofabusinessplan.....................................................................................................................163.2Characteristi

7、csofasuccessfulbusinessplan..............................................................................................163.3Theinvestor'spointofview..........................................................................................................

8、...............183.4Tipsonpreparingaprofessionalbusinessplan.........................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSPLAN.................