麦肯锡手把手教你写商业计划书

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1、HOWTOWRITEABUSINESSPLANTableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Successfactors..

2、...............................................................................................................................................41.2Stagesofdevelopment...................................................................................................

3、.................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea.............................................................................................

4、........................82.2Elementsofapromisingbusinessidea..........................................................................................................92.3Protectingyourbusinessidea.....................................................................

5、.................................................132.4Presentingtoinvestors.................................................................................................................................143.THEBUSINESSPLAN..........................................

6、..............................................163.1Advantagesofabusinessplan.....................................................................................................................163.2Characteristicsofasuccessfulbusinessplan...........................

7、...................................................................163.3Theinvestor'spointofview.........................................................................................................................183.4Tipsonpreparingaprofessionalbusinessplan...

8、......................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSPLAN.................