商务英语写作11道歉信与祝贺信.ppt

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1、BUSINESSWRITING商务英语写作7/22/20211Chapter11LettersofApologyandCongratulation道歉信与祝贺信7/22/20212ApologySometimeseventsdonotrunasplanned,anditisyourfault.Lookingback,yourconductisregrettable,orsomecircumstancehaspreventedyoufromdoingyourbest.Insuchcases,apologiesarenecessaryforyourownpe

2、aceofmindandforgoodfuturerelationshipwithanoffendedperson.7/22/20213However,peoplewhohavemademistakestendtocondemnthemselvestooseverelyordescribetheerrortoovividly,whichmayreinforceirritationoftheotherside.Thatreinforcementwouldworkagainstthepurposeofapology.Thewritershouldapolog

3、izedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessofthemistakes.Empathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.7/22/20214LetterofapologyAnunsolicited(自愿的，主动的)letterofapologyremovesabarrierorevenpreservesabu

4、sinessrelationship.Whenyouhavetoapologize,youmustbesincere,direct,andbrief.7/22/20215GuidelinesBeginwiththeapologyandrevealthepurposeoftheletter.Presentthespecificcircumstanceforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusine

5、ssorpersonalrelationship.7/22/20216UsefulExpressionsImustapologizetoyoufor…Iamverysorrythat..IamafraidwhatIhavedonehascausedmuchinconveniencetoyou.IsincerelyhopeyouunderstandthatIoffendedyouquiteunintentionally.IbelieveyoucanunderstandthatIhavenotintendedtohurtyou.Ioweyouanapolog

6、y.7/22/20217UsefulExpressionsIamtoblameforthisunpleasantthing.Pleasepardon/excuse/forgiveme.Isincerelyhopethatyouwillkindlyacceptmyapologies.Ihopeyouwillkindlyforgivemylapseofattention.Iamsosorrytohaveputyouto/intosomuchtrouble.7/22/20218SampleversionDearDavid:Pleaseexcusemeforno

7、thavingansweredyourletterdated7,Decembersooner.Whenyourletterarrived,IwasjustinHongKong.Asmyfamilycouldnotforwardittomeduringmyabsence,ithasbeen,therefore,lyingonmydeskuntilthemomentwhenItookitup.7/22/20219NowthefirstthingIhavetodoistowritetoyouthesefewlinestoexpressmydeepregret.

8、Ienjoyedmanypleasantsightsduringmytrip.I