英国某商学院的EMBA课程讲座PPT_StrategicManagement2.ppt

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1、Session2:ProblemStructuringTheoryofproblemstructuringPracticalapplicationby“buildingacase”formultiplepossibleusessuchasAproposalyoumakeAnansweryougiveApositionyoutakeTheory:StepsinProblemStructuringFirst:howdidyouarriveatthispositionandwhyisitofinteresttome?Fourdistinctsub-stepshere:Businessas

2、usual:ThingsarenormalAproblemorcomplicationarisesAnobviousquestionthenarises:E.g.“Whattodoaboutit?”Inresponsetothisquestionyoudevelopananswer(orapropositionorrecommendation)ComplicationQuestionSomethingwentwrongWhatdowedo?SomethingcouldgowrongHowcanwepreventit?SomethingchangedWhatshouldwedo?So

3、methingcouldchangeHowshouldwereact?Here’swhatyoumightexpecttofindinitDowefindit?Here’ssomeonewithadifferentpointofviewWhoisright?InthissituationwehavethreealternativesWhichoneshouldwetake?From:B.Minto,ThePyramidPrincipleStepsinProblemStructuring(2)Second:captureattentionofreaderordevelopdeptho

4、fargumentEstablishaquestion,answerit,movetothenextlevelofrefinement.VerticallinkagesPigsshouldbekeptaspetsStepsinProblemStructuring(3)Third:convincethereaderordevelopsupportforargumentInductiveordeductivelogic.HorizontallinkagesTypicalproblemsOverlaps(notmutuallyexclusive)Gaps(notcollectivelye

5、xhaustive)NotcommonlyacceptedlogicoforderingTemporal(AbeforeBbeforeC)Structural(USDivision,EuropeanDivision)Otherbasicrelationship:Part/wholeOppositionSimilarityImportanceTheproblemwithACMEBottle“ACMEBottle”hasbeenlosingmoney.“Diversified”,ownerof49%ofACME,hasreceivedanoffertosellACMEfor$97mil

6、lion.YouhavebeenhiredtoadviseDiversified’sManagementonwhattodo.Outlinethereportyouwillwrite.Onasinglesheetofpaper:DefineaccuratelyandclearlytheproblemfacingDiversified.BreakdowntheproblemintoitscomponentsSpecifyonehypothesisthatwouldhelpaddresseachcomponentDescribethedataandanalysisthatwillcon

7、firmordisconfirmeachhypothesisIsACMEworthmorethan$97million?ACMEreport:InductiveShouldDudekeepACMEandfocusonsellingvalueaddedproducts?WillasmallincreaseinprofitsbringACMEabove$97million?Doesindustryperformancesuggestthatasmallincreaseis