英国某商学院的emba课程讲座

《英国某商学院的emba课程讲座》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Session2:ProblemStructuringTheoryofproblemstructuringPracticalapplicationby“buildingacase”formultiplepossibleusessuchasAproposalyoumakeAnansweryougiveApositionyoutake天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632Theory:StepsinProblemStructuringFirst:howdidyouarriveatthispositi

2、onandwhyisitofinteresttome?Fourdistinctsub-stepshere:Businessasusual:ThingsarenormalAproblemorcomplicationarisesAnobviousquestionthenarises:E.g.“Whattodoaboutit?”Inresponsetothisquestionyoudevelopananswer(orapropositionorrecommendation)ComplicationQuestionSomethingwentwrongWhatdowedo?Something

3、couldgowrongHowcanwepreventit?SomethingchangedWhatshouldwedo?SomethingcouldchangeHowshouldwereact?Here’swhatyoumightexpecttofindinitDowefindit?Here’ssomeonewithadifferentpointofviewWhoisright?InthissituationwehavethreealternativesWhichoneshouldwetake?From:B.Minto,ThePyramidPrincipleStepsinProb

4、lemStructuring(2)Second:captureattentionofreaderordevelopdepthofargumentEstablishaquestion,answerit,movetothenextlevelofrefinement.VerticallinkagesPigsshouldbekeptaspetsStepsinProblemStructuring(3)Third:convincethereaderordevelopsupportforargumentInductiveordeductivelogic.HorizontallinkagesTyp

5、icalproblemsOverlaps(notmutuallyexclusive)Gaps(notcollectivelyexhaustive)NotcommonlyacceptedlogicoforderingTemporal(AbeforeBbeforeC)Structural(USDivision,EuropeanDivision)Otherbasicrelationship:Part/wholeOppositionSimilarityImportanceTheproblemwithACMEBottle“ACMEBottle”hasbeenlosingmoney.“Dive

6、rsified”,ownerof49%ofACME,hasreceivedanoffertosellACMEfor$97million.YouhavebeenhiredtoadviseDiversified’sManagementonwhattodo.Outlinethereportyouwillwrite.Onasinglesheetofpaper:DefineaccuratelyandclearlytheproblemfacingDiversified.BreakdowntheproblemintoitscomponentsSpecifyonehypothesisthatwou

7、ldhelpaddresseachcomponentDescribethedataandanalysisthatwillconfirmordisconfirmeachhypothesisIsACMEworthmorethan$97million?ACMEreport:InductiveShouldDudekeepACMEandfocusonsellingvalueaddedproducts?WillasmallincreaseinprofitsbringACMEabo