品牌联合效果影响因素研究——以青岛啤酒、三得利株式会社为例.pdf

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1、品牌联合效果影响因素分析——以青岛啤酒、三得利株式会社为例目录摘要··································································································IABSTRACT··························································································II1引言·······························································

2、···································11.1研究背景························································································11.1.1经济全球化发展步伐加快，市场竞争日益激烈··································11.1.2抢占市场份额，提升品牌资产·······················································11.1.3国内外研究与应用···················

3、···················································11.2研究的目的及意义············································································21.2.1研究的目的···············································································21.2.2研究的意义··························································

4、·····················21.3研究思路与研究内容·········································································31.3.1研究思路···················································································31.3.2研究内容···················································································31.4研

5、究方法与技术路线·········································································41.4.1研究方法···················································································41.4.2技术路线··················································································51.5可能的创新与不足····················

6、························································61.5.1可能的创新···············································································61.5.2可能的不足···············································································62关于品牌联合的文献综述·················································

7、······················72.1品牌联合的界定···············································································72.2品牌联合的分类···············································································72.3联合品牌的评