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1、莹Unit11BusinessReports（商务报告）商务英语写作GeneralIntroductionSampleReadingUsefulExpressionsWritingPracticeAsthebusinessenvironmentgrowsinitscomplexity,theimportanceofskillfulcommunicationbecomesessentialinthepursuitofinstitutionalgoals.Businessreportisanorderly,objectivemessageusedtoconveyinformation
2、fromoneorganizationalareatoanothertoassistindecision-makingorproblem-solving.Wewillstudyillustrationsofpracticalreportsandtheproblemswillprovidetheopportunityforstudentstodevelopandsharpentheircommunicationskills.GeneralIntroductionWhatAreBusinessReportsTypesofBusinessReportsLanguageandToneof
3、BusinessReportsIngredientsofaGoodBusinessReport1.TheConceptofBusinessReportsAreportisaformalorevenofficialdocumentthatinvestigates,selectsandinterpretsinformationbyusingappropriatetechniquesforastatedpurpose.Itmaybeasimplerecordofevents,oritcanbealongtextdiscussingindetailacertainprojectofnat
4、ionalimportance.Frequentlyareporttriestopersuadethetargetreadertoagreewithastatedmessage,andtomakehimorhertakeanactiondesiredbythewriterorthesponsorofthereport.Back2.TypesofBusinessReportsTherearemanytypesofreports,dependingonhowwesortthem.Sometimeswegroupreportsbywheretheyarefound,suchasacad
5、emicreports,laboratoryreports,andpublicstatements.Onanotherparameterwemayclassifyreportsbydecidingwhethertheyareinformalorformal.Athirdwaytoclassifyreportsisaccordingtotheirfunctions.Inthisregardtherearealsomanykinds,andsofarthereislittleconsensusamongevenexpertsontheclassification.Butwecanha
6、vesomeideaaboutfunctioningreportsbylookingattheseterms:feasibilityreports,processreports,labreports,termreports,etc.BackNomatterhowwegroupthem,reportsareoftencreatedtodooneortwoormoreofthefollowing,andthesefunctionsarenotmutuallyexclusive:●inform●instruct●explain●motivate●persuade●reinforce(p
7、riordiscussions/communication)●recommendBack3.LanguageandToneofBusinessReportsLanguageToneBackLanguageInreportwriting,themostappropriatestyleisobjective,impersonal,specificandfactual.ThepronounsI/We/Youareavoidedwhilethird-person,reportedspee
