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ID:49849026
大小:5.59 MB
页数:57页
时间:2020-03-05
《M国际旅行社经营战略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
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5、’aentscase,trytoleamandabsorbtheadvancedmanaementexeriencesofwesternggpcountries,and也encombinedwi化化edevelomentofdomestictourismsituationutp,pforwardaseriesofsolutionsfor化edevelomentoftourismcompaniesforreference.pDuring化eanalysisofthisartic
6、le,化eauthorusemodemmanagement化eory化studythecurrent过evelopmentstatusoftheMtravelagent.Throughcarefiilanalysisandscu巧-tdiio打andindepthanatom乂化eau化ortry:olookfor化ewotcauseof化eroble.Theessarelates1:0化efiveforcesanalsisacroenvironmentnalsis,pmy
7、y,mayPESTandSWOTanalysis.aveoeratonsta,eorcesanass,KEYWORDS:trl,pirtegy行vflyiSWOTanalysisIII目录1绪论111.1论文选题背景及意义11丄1选题背景1.1.2选题意义212.2研究思路1.3国内外文献综述31.3.1国外研巧状况314.3.2国内研巧状况15.4研巧方法1.5创新点61.6主要贡献62相关理论概述82.1经营战略理论9?2丄1迈
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