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1、STUDYONSUNINGDUALBUSINESSMODELANDCORPORATEPERFORMANCEABSTRACTWiththedevelopmentofinformationtechnologyandeconomicglobalization,thecompetitionbetweentheenterprisesmoreandmorefierce,dualbusinessmodelhasbecometheenterpriseatthesametimeinthetwokindsofimportantwayofmarketcompetition.Sincethe21stc
2、enturytherapiddevelopmentofChina'se-commerce,makemoreandmoreChineseenterprisesbegintoonthebasisoftheoriginalbusinessinvolvedinelectricfield.SUNINGbusinessgroupco.,LTD.(hereinafterreferredtoas"SUNINGcompany")asacommercialretailscaleisthefirstcompanyinChina,in2011officiallylaunched"SUNINGpurch
3、aseonlineplatform,implement"onlineandoffline"dualbusinessmodel.Buttheearlystageoftheonlinebusinessofhugeinvestmentinahomeapplianceindustryandthenationalsupportpolicy,makingsuningdualbusinessmodeladoptedin2011aftertheresultsinsignificantdecline,dualbusinessmodelonSUNINGmakersputforwardseverec
4、hallenges.hiThisarticleselectsSUNINGquotientastheresearchobject,from2004to2013thecompanyhascarriedonthemultipleperspectivesonthecompany'sperformanceanalysisoftheresearch.Mainusefinancialanalysismethod,EVAevaluationmethodandpairedsampleT-testforSUNINGcomparativeevaluationofcorporateperformanc
5、eanalysis;ThenanalysisimpactSUNINGbusinessinrecentyears,theaffectingfactoronthechangesofcorporateperformance,finallysummarizetheaboveanalysisthisarticleconclusionandputforwardreasonablesuggestions,atthesametime,combiningwiththecasestudyresultsofthispaperprovidereferenceforbusinessmodelofreta
6、ilindustry.BySUNINGdualbusinessmodelandcorporateperformancestudy,tostudythefollowingconclusions:SUNINGbusinesstransformationdualbusinessmodeldevelopmentin2011onlinebusinessplatform,thecompany'sprofitabilityappearsharplydecline.SUNINGdealerinthedevelopmentof"SUNINGpurchaseonlineplatform"needs
7、thesupportoflogisticsandinformationplatform,andtheconstructionoftheearlystageoftheinformationplatformoflogisticsbaseandneedalotofinvestment,buttheinvestmentdoesnotproduceimmediateeconomicbenefits.AtthesametimeforrootedtraditionalretailindustrySUNIN
