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1、ContentsPersonalassessmentofskills2Titleoftheproject2Objectivesoftheproject2Statementofissuesofinvestigate3Reasonsforthechoiceofissue4Justificationforthechoiceofbusiness5Primaryandsecondarysourcesofinformation6Primaryinformation6Secondaryinformation6Meth
2、odsandJustification7Plan8Negotiateddatesfortheplanning,developmentandevaluationoftheprojectandtimescalesforconductingtheinvestigation..................................................................7Identificationoftheresourcesincludingtimeneededtocarry
3、outtheinvestigation8PersonalassessmentofskillsIhavealotofadvantage,suchashonestandoptimism.Duetogoodgroupconsciousness,Icanmakecontributetocooperationandcohesionsothatachieveorganization’sgoalasearlyaspossible.Whenteammatesspeak,Iamabletolistentotheircom
4、munication.Ifhavingmistakeordifferentopinion,Iwilltalkaboutwiththeminsteadofdirectlyasking.Icanworkaloneandworkwithothershavingvariouscharacter.Apartfromthese,Ihavebetterexecutivepower.Missionbelongingtome,willusuallybeachievedbeforedeadline.Beforeprojec
5、t,Irealizemyweakness.Ihaveobsessivecompulsivedisorder,WhenIwanttosolveonething,ifitisunfinished,Iwillneverdothenextthing.so,sometimes,myproject’sspeedofprogressisuncertain.Arrangingmissionimproperlyoftenleadtolowefficient.Inaddition,becauseofcarelessness
6、sometimes,thereishighmistakeoddsinmywork.TheGU2isaopportunitythatcanhelpmeimprovemyweaknessonaboveaspect,atsametime,GU2alsoisgoodforimprovingtheseabilitiessuchas,communicationandexpression.TitleoftheprojectThetitleofmyreportisHazelineinChina--investigati
7、ononthemarketingstrategyofHazeline.ObjectivesoftheprojectWhenplaningtoenterintoChinesemarket,Hazelinehastofacethepotentialthreatsandopportunities.Asworld-famouscorporation,Unilevermustissueaseriesofmeasuresabouthowenterintoanewmarketandhowobtainexpectedr
8、esultsforHazeline.Therefore,myobjectivesofthereportaregivingasfollows:1)SurveytheinternalandexternalsituationofHazeline.2)IdentifyopportunitiesandthreatsinChinesemarket.a)ByPESTAnalysis,torealizeChinesemarketenvironment.b)