hnd大综合1答案

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1、1•有关G勺矢口识：productline;productitems;productpositioning;productlifecycle;可能的优势：coherent连贯groupingofproductswithinonemarket(drinks)—-canhelptogaineconomiesofscaleinpromotionandoperations,buildmanagerialexpertiseetc;Targetedatanumberofdifferentmarkets(egorangina,Tize

2、r);rangeofdifferentproductlinesanditems—somehaveaveryclearidentity(egIrn-Bru)缺点：manyareatthematurestageoftheproductlifecycle;softdrinksisarapidlychangingmarketandnewbrandsmaybeimportant(Barresmaybefindingithardtodevelopnewbrands—itsownbrandsarewell-establishedand

3、itsfranchisesareinastaticmarket(Orangina),ornotwell-knowintheUK(LiptonIceTea).Part(b)有关白勺矢口识：Priceelasticityofdemand;promotionalmethods;productlifecycle;marketresearch.PriceelasticitymayinfluenceBarr'sinthatitcanleadtoattemptstoenhancebrandloyaltysothatpriceelast

4、icityisreducedwhich,inturn,curtailtheimpactonsalesofachangeinprice・Therearemanyexamplesinthecasestudyofattemptstodevelopbrandloyalty,egIrn-Bru,Tizer2.Relevantconcepts:systemsapproach;stakeholders;governmenteconomicpolicy;usersoffinancialinformation.Answersshouldu

5、seexamplestoshowhowBarr'shasreactedtofeedbackfromitsenvironmentandhowithastriedtoinfluenceit.AnswersshouldanalysetheprocessbywhichBair'sinteractsineachcase・Possibleexampleinclude:useofgovernment.AssistancewhenenteringtheRussianmarket(anddiscussionofmarketfailure)

6、;threatstooranginafranchise;changingpromotionalmethodstomakeuseoftheinternet;currencyfluctuationsandtheknock-oneffects;ASAandpossiblepublicreactiontoBarres.Answerswhichconsistofaseriesofexampleswithnoanalysisshouldgetamaximumofsevenmarks.3・(a)Relevantconcepts:sta

7、keholder;purposeoffinancialinformation;managementcontrol;organizationalgoals;objectivesandpolicy;demand.Fidelitybuyssharessothatthedividendsfromthemcanbedistributedtoholdersofitsunits・Theinformationwhichitneedswilldependonitsorganizationalgoals,eg:thedegreeofrisk

8、itiswillingtotake.Thesearenotgivensoitisnoteasytosaywhichinformationwillbevaluable・Howeven,itmayinelude:franchiseagreements(egwhentheystartandendasthismayinflu