资源描述：
《HND 大综合1 GU1问题详解》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、实用文档Section1Question1:PartAGiventhecompetitivenatureofthemobiletelecommunicationsmarketanalysethelikelyadvantagesanddisadvantagestoOpalofestablishingapartnershipagreementwithanothercompany.12Advantages:Firstly,thepartnershipagreementscanprovideOpalwithtechnologyassistance.Itallow
2、sOpalforthejointdevelopmentofnewproductsandthesharingoftechnology.Secondly,aChinesepartnershipnotonlygivesOpalaccesstolocalknowledgebutalsoprovidesanairofacceptabilitythatisimportantwhenconductingbusinessinChina.Thirdly,localfirms’well-reputationandwealthofexperiencewillalsohelpO
3、paltoensurethatproductdevelopmentandcustomerserviceisspecificallytargetedatmeetingthelocalneedsanddemandsofthelocalmarket.Fourthly,companiesinpartnershipcansharethecostsandreducetherisk.Disadvantages:Asforthedisadvantages,firstly,theowntechnologyofOpalmightbeleakedbecauseofthesha
4、ringoftechnologywhichmayresultinthelossofOpal’scompetitiveadvantages.Secondly,inapartnershipwithothers,thecontrolpowerofOpal’sowncompanymightbedistributedbecauseoftheconsiderationofotherpartners’benefits.Thirdly,firmsneedtosharetheprofitsandtheremightbeconflictssincethosecompanie
5、sareprofitableorganizations.PARTB文案大全实用文档IdentifyandjustifypossibleoptionstheseniormanagementmayhavewhichwillenableOpaltomaintainitscurrentlevelsofsuccessandprofitability.8Firstly,sinceChinesemarkethasenormouspotential,OpalneedscontinuetoinvestinChinesemarkettogainmoremarketshare
6、sforitsexpansion.Secondly,Opalcansignthepartnershipagreementswithmorecompanies,togainmorecomprehensivemarketinformationandsharethetechnologyanddevelopnewproducts.Thirdly,inordertomaintainthecharacteristicsandgoodreputation,Opalneedstokeepthestrongstanceinrelationtotheenvironment,
7、usemoregreenandenvironmentalmaterialstoproduce‘environmentallyfriendly’productsandservices,andkeepofferingacomprehensivemobilephonerecyclingscheme.Fourthly,itisnecessarytodeepentheagreementwithHuawei,sinceHuaweiisalongestablishedandwell-respectedplayerintheChinesetelecomsmarket.B
8、ydoingso,Opalcanachievethefurtherexpansi
