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1、InternationalBusinessEnglishLesson1InternationalBusiness/国际商务BusinessKnowledge:ThemajordifferencesbetweeninternationalbusinessanddomesticbusinessA.Differencesinlegalsystems法律体系B.Differencesincurrencies货币C・DifferencesinculturalbackgroundD・Differentinnaturalandecon
2、omicconditionsThemajortypesofinternationalbusinessA.Tradea.Commoditytrade商品贸易b・ServicetradeB.Investmenta.Foreigndirectinvestmentb.Portfolioinvestment证券投资C.Othertypesa.Licensingandfranchising许可经营和特许经营b・Managementcontractandcontractmanufacturing管理合同和承包生产c.Turnkeypr
3、ojectandBOTTradeTerms:1.Customsiirea关税区:2.Conversion货币兑换3.Visibletrade有形贸易:Theformofcommoditytrade,i.c.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother,(includingcashtransaction-bymeansofmoneyandmarket,andcountertrade)4.
4、Invisibletrade无形贸易:Theformoftransportation,communication,banking,insurance,consulting,informationetc.iscalledinvisibletradeorserviceindustries.1.FDI外国直接投资:Foreigndirectinvestments.Returnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry・/P.256.Onecou
5、ntryacquiresassetsinaforeigncountryforthepurposeofcontrollingandmanagingthem.2.Portfolioinvestment证券投资:Purchasesofforeignfinancialassetsforapurposeotherthancontrolling・3.Stocks股票:Capitalstocksorbonds.4.Bonds债券:Thepapersissuedbyagovernmentorafirmwithpromisetopayba
6、ckthemoneylentorinvestedtogetherwithinterest.5.Maturity(票据等)到期6.Certificateofdeposit大额存单11・Licensing许可经营:Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Theychooselicensingbecausetheydonothavetomakecashpaymentstostatbusiness,and
7、cansimplyreceiveincomeintheformofroyalty(许町费)・12.Franchising特许经营:Underfranchising,franchiseeisallowedtooperateinthenameofanother,franchiserwhoprovidestheformerwithtrademarks,brandnames,logosandoperatingtechniquesforroyalty.13.TradeMark商标14.Patent专利15.Royalty专利(许可
8、)使用费,版税16.Copyright版权17.Licenser许可方I8・Licensee被许可方19.Franchiser特许方:Afirmwhoprovidesthefranchiseewithtrademarks,brandnames,logosandoperatingtechniquesforroyalty