毕业论文外文翻译-网络广告特点以及策略研究

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1、本科生毕业（论文）外文翻译译文：网络广告特点以及策略研究学院：经济与管理系工商管理专业：工商管理班级：131班学号：姓名：指导教师：THECHARACTERISTICOFTHEINTERNETADVERTISINGANDSTRATEGYALIGNMENTAinscough,ThomasL・andMichaelG.Luckett1IntroductionTheInternethashadaprofoundimpactonstrategicthinkingbecauseofitsabilitytochangeorganizationalcoststruct

2、uresandaltercommunicationpatternswithcustomers.WhiletheInternetisnotastrategyinitself(Porter,2001),ithasbecomeanimportantconsiderationwhenfashioningstrategy.OneapplicationoftheInternet,theweb,hasparticularimplicationsforthestrategiesofglobalbusinessesbecausewebsitesareaccessible

3、byanyonewhohasawebbrowser,irrespectiveoflocation.2AdvantagesofAdvertisingontheInternetInternethasbecomeamajorandeffectivemediumforadvertisingandithasbepredictedthattheonlineadvertisingandmarket!ngissoongoingtoreplacetheadvertisingthroughtraditionalmediassuchastelevision,radio,ne

4、wspaperandmagazines.Furthermore,thereare10advantagesofonlineadvertising(notinthatorder)whencomparedwiththetraditionalofflineadvertising.(1)WiderCoverageTheonlineadvertisinggivesyouradsamorewidercoverageandthisgloballywidercoveragehelpsinmakingyouradvertisementsreachmoreaudiences

5、,whichmayultimatelyhelpyouingettingbetterresultsthroughyouronlineadvertisingcampaign.(2)TargetedAudiencesWhencomparedwithofflineadvertising,onlineadvertisingalwayshelpsyoutoreachthetargetedaudieneeandthishelpsinmakingyourcampaignmoreprofitableandgettingmorerelevantleads・(3)Affor

6、dableAnothermainadvantageofonlineadvertisingormarket!ngisthemuchaffordablepricewhencomparedwiththetraditionaladvertisingcosts.Withamuchlessercostyoucanadvertiseonthenetforawiderrangeofaudieneeandgeographicallocations・(1)EasytoTrackandMeasureConversionMeasureabilityandeasinesstot

7、racktheconversionmakesonlineadvertisingmilesaheadonthetraditionaladvertisingmethods.Alotofeffectiveanalytictoolsareavailabletomeasureonlineadvertisingcampaignswhichhelpsinmoreimprovisationoftheads.(2)SpeedOnlineadvertisingismuchfasterthanofflineadvertisingandyoucanstartsendingou

8、tyouradstoawideraudienee,themomentyoustartyoura