商务英语阅读BusinessEnglishReading课后练习术语翻译

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1、Unit1Bilateralrelationship双边关系EurozoneSovereignwealthfundTradeagreementTradebillRaisehacklesEconomicrelation欧元区主权财富基金贸易协定贸易法案惹怒经济关系Exchangerate汇率Monetarypolicy货币政策升温current-accountsurplusesHeatup竞选运动electioncampaign成员国memberstates除・・・・・・以外（尚有・・・・・・）asidefrom出口津贴e

2、xportsubsidies笼罩，威胁hangover消费者感知consumerperception代表・・・・・・onbehalfof知识产权intellectualproperty外资收购foreigntakeoverUnit2Consumer-goods消费品Discountretailers折扣零售商Brandequity品牌资产价値Advertisingbudget广告预算国际经常收支项目顺差Salespromotion促销Profitmargin盈利Scannerdate扫描数据价格溢价pricepremiu

3、m基线销售baselinesales减价pricereductions广告支出advertisingspending营销组合marketingmix非折扣销量溢价quantitypremium产品系列范围(品类)product-linelength(variety)美元分配allocationofdollarsUnit3Privilegedminority享有特权的少数人Gasstation加油站Marketingresearch市场调查Professionalcompetence专业技能Asalespoint（产品的）

4、卖点Productdesign产品设计Potentialconsumer潜在顾客Businessdisaster商业灾难日常生活dailylife广告造势活动advertisingcampaigns物理特征physicalcharacteristics视觉想向visualimagination国内媒体nationalmedia销售增长asalesincrease销售渠道distributionsystem人口流动供应商网络标准零配件Unit4MobilityofpeopleSuppliernetworksStandard

5、izeditemsSpecialistmanufacturingtechnology特殊制造技术外国附属公司GopublicComplementaryeconomiesAnti-JapanesesentimentForeignaffiliates上市经济互补休反日情绪外方合伙人,并购外海扩张全球化战略保护主义措施市场准入知识产权贸易伙伴资本投入mergersandacquisitionoverseasexpansionglobalizationstrategyprotectionistmeasuresaccesstoma

6、rketintellectualpropertyrighttradingpartnerscapitalinvestmentUnit5上市公司1时留意/小心提防publiclytradedcompanieskeepaweathereyeon(sb./sth<)会计事务所国外子公司经济划算的accountingfirmsinternationalsubsidiariescostefficient业绩评定指标/办法performancemeasures（财务）调整报告reconciliationreportsGenerally

7、acceptedaccountingprinciples通用/公用会计准则Revenuerecognition收益确认Incomestatement损益表Earningspershare每股收益Managingdirector常务/执行董事Credit-ratingagencies信用评级机构Financechiefs/executives财务管理人员/主管Institutionalinvestors投资机构Unit6Explicitinflationtarget公开的通货膨胀指标Volatileprice波动的价格Mo

8、netarypolicymaking制定货币政策Consumerexpenditure消费支出Creditcrunch信贷资金骤减Variablemortgagerates浮动按揭/抵押贷款利率Surgingandplungingassetprices大起大落的资产价格Domoreharmthangood得不偿失/弊