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1、McKinseyGreaterChina’sApparel,FashionandLuxuryGroupChinaLuxuryReport2019HowyoungChineseconsumersarereshapinggloballuxuryApril2019IntroductionThisisthestoryofhowanewAtthehighend,negativeimpactsResearchforthe2019McKinseyChinagenerationofChineseconsumersareareevidentinHongKong,whereLuxuryReportshowsth
2、atthemajoritypoweringthegloballuxurymarket,andjewelrysalesandimportsofSwissoftheseyoungconsumersarefreshtothedouble-edgedswordtheypresentwatcheshaveslowed,buteveninthesemarket,presentingbothatantalizingtotheworld’sleadingluxurybrands.categoriesdemandremainsrelativelyopportunityandanimplicitimperati
3、vestrongonthemainland.forbrandstostaycurrent,orrisklosingSettobetheengineofglobalouttomoredigitallysavvyrivals.spendingonhigh-endshoes,bags,Indeed,theluxurysegmentremainsfashion,jewelry,andwatches,China’srobust,amidacontinuationofatrendWhat’smore,whilesomefashionaffluentupper-middleclasspresentsinp
4、remiumizationthathasseensaleshousesexcelatvariousaspectsofanenticingprospectfortheworld’sofpremiumcarsandpremiumbeer,onlinemarketingandcommerce,evendesignerbrands.aswellasprestigebeautyproducts,themostpopularluxurybrandshaveyetoutperformthewidermarket.toestablishacomprehensivepresenceImbuedwithacon
5、fidencetospendacrossthedigitalecosystem.underpinnedbyalifetimewatchingnewYoungChineseconsumersviewskyscrapersriseintandemwiththeirownershipandaffiliationwithdesignerConsequently,opportunityaboundsasfamilyincomes,theseconsumersarebrandsasaformofsocialcapital;notbrandsseektoengagetheattentionofeagert
6、otapluxuryasameansofsocialjustsomethingtowear,butalifestyleconsumersintheworld’smostlucrativeadvancementandself-differentiation.choicethatmarksthemaspartofaandfastest-growingluxurymarket. distinctandexclusivecommunity.ThisissoeveninthecontextofthesharpestslowdowninChina’sThatcommunityisconstantlybe
7、ingeconomysincethefinancialcrisis,refreshedviaaglitteringstreamofandwithitaslideindemandforonlinecontent,keepingpacewithwhichdiscretionaryitemssuchasnewcarsdemandsconsumersare“always on,”andmobilephones.imm
