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1、COFFEESTARBUCKSAmericancultureCOFFEEHistoryinthe15thcentury.CoffeealsomadeitswaytoArabia‘sYemen:onlysource.EuropethroughVenice,whereMuslimpilgrims（朝圣者）tofleetstradedperfumes,teas,Thedemandwasveryhigh,MeccasmuggledcoffeedyesandfabricswithArabicplantsbacktotheirmerchants.beanshighl
2、yguarded.homelands,andcoffeecropssoontookrootinIndia.BepopularwhenstreetvendorsNofertileplantswereallowedbegansellingit.toleavethecountry.GrowthGrowthGrowthProcessofBakingGreencoffeebeansareheatedinalargerotatingdrum,thentheirtransformationbegins.Afterabout5to7minutes,muchoftheir
3、moistureevaporates.Thebeansturnayellowcolorandsmellalittlelikepopcorn.Afterabout8minutesintheroaster,the"firstpop"occurs.Thebeansdoubleinsize.Theyarenowlightbrown.ProcessofBakingAfter10-11minutes,thebeansreachanevenbrowncolor,andoilstartstoappearonthesurfaceofthebean.Atthisroasti
4、ngtime(between11and15minutes),thefullflavorpotentialbeginstodevelopinthebeans,bringingalloftheirattributesintobalance.The"secondpop"signalsthatthecoffeeisalmostready.Thesmelloffreshlyroastedcoffeefillstheair.BakedCoffeeBeansStarbucksCorporation,doingbusinessasStarbucksCoffee,isan
5、AmericancoffeecompanyandcoffeehousechainbasedinSeattle,Washington.Foundedin1971,Starbucksisnowthelargestcoffeehousecompanyintheworld,with22,766storesin65countriesandterritories。?EVOLUTIONSOFTRADEMARKAtwin-tailedmermaidOriginalbrownlogo,GreenlogousedfromRedesignedlogousedfrom1971–
6、1992–2011,stillbeingusedfrom2011–1987.usedasasecondarypresent.logo.DUBAIKOREACHINAespressoEspressoiscoffeebrewedbyforcingasmallamountofnearlyboilingwaterunderpressurethroughfinelygroundcoffeebeans.那么何为“Espresso”？以7-8公克深度烘焙的综合咖啡豆，研磨成极细的咖啡粉，经过9个大气压与摄氏92度左右的高温热水，在15秒的短时间内急速萃取30毫升的浓烈
7、咖啡液体称之为“Espresso”。一杯成功的“Espresso”最重要的是看表面是否漂浮着一层厚厚的呈棕红色的油脂沫：“Crema克丽玛”。EspressoThisistheveryessenceofcoffee,initsmostconcentratedform.itisaperfectfoundationforlattes,cappuccinosandallourespresso-basedbeverages.Butyoucanalsoenjoyitallbyitself–indeed,thatmightbethebestwaytodiscover
8、itsnuances.CaffèAmericanoDespitethename,
