梧州茂圣茶业有限公司的营销战略研究

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1、广西大学硕士学位论文梧州茂圣茶业有限公司的营销战略研究姓名：苏悦娟申请学位级别：硕士专业：工商管理指导教师：杨克斯20080602广西大掌工商管理硕士掌位论文梧州茂圣茶业有限公司的营销战略研究RESEARCHONMARKETINGSTRATEGYOFWUZHOUMAOSHENGTEACO.LTDABSTRACTInrecentyears,LiuPaoTeamaintainsasoundmomentumofdeve1opmentandagoodmarketprosptronginmarkect.However,ctcxpansionlargeproductiveen

2、terprisesarenotsandbrandn.Socialpiteofhoeamountontagesinpfundscontinuetoinfi1trateintothisindustry,whichbringfiercecompetitionin1ow—endmarketandrareexplorationinhigh——endmarketincontrast.Sohowtotakeadvantageoftheiownmarketingmarketsharestrategyforself—deve1opmentinordertogainthelarges

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4、zedthemarket0fL•1upa02003・ILsproducLandgctscvcraldevelopeveryfastbecauseof11examp1e,ThisarticleanalTeaandattemptedt0seekamarketingStrategythatmatchesth€?interna1res0urces0fmed•1umandsma11■s•1zedL■1upaoTeaenterpr■1sesS01thattheseenterpr1sescann0t0n1ymakea11useofeXterna1c•1rcumstancesbu

5、ta1soaVoidthecompet•ti0nmer1aceeffective1y•e,thttedtointegrationoftheorywithpracticedthecompetitionconditionandtrendofLiuPaoTeabusinessinChina,combinedmarketingadministrationthcoryandstratcgyadm■1nistrat■1onthc0rywimactua1cxpcricncc0fmediumandsma11一sizedenterprises,ana1yzedtheeXterna1

6、circumStances,interna1resourcesandmarketingp0■1nt0fWuzhouMa0shengTeaC0•LtdasaneXamp1eandp0•1ntedoutthe•1mp0rtance0fge0graphica1indicati0ninL•1uPaoTeamarketing•weremadeamark(tP0sition■1ng，definedtheorientat•1ono.fthehi曲eindgiftmarketantdgotasuitabemarketiiigstrategybyusingSWOTana1ytica

7、1meth0d.T0ensurethesuccessfu1imp1ementat•1onofmarket•1ngstrateg•1es•,1nthis;artic1e,wea1s0furtherdis

8、zedLi