英国某商学院的EMBA课程讲座PPT_Strategic Managem

《英国某商学院的EMBA课程讲座PPT_Strategic Managem》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Review:Session1Whatisstrategy?Makingstrategicchoicesishard:Somequotesfromannualreports…“Ourcompanyhasmadeaconsciouschoicetobethepreferredemployerandtheleadingcompetitorinitsfield…”“Ourobjectiveistomaximizeourmarketsharewhileincreasingourmargins…”“Wewillcontinuecoveri

2、ngtheneedsofabroadspectrumofcustomers,andstrivetobethetopchoiceinallthesegmentsweserve…”Summary:WhathavewelearnedtodayStrategyisanongoingquestthatisparticulartoeachactorandcontext.Thereisnouniversalformulaforsuccess.Eachsuchquestinvolves:GettingthetoolsBreakingtherul

3、esMakingadifferenceStrategy:MakingdifficultchoicesTheyaredifficultbecauseof:TheneedtobeinternallyconsistentyetallowforflexibilityOrganizationalinertiaThesearechoicesabout:WhoisthecustomerWhatisthevaluepropositionHowdowedeliveritThesekindsofchoicesallowacompanytogaina

4、ndsustainacompetitiveadvantageChoicesareaboutthejourneytoIthaca--notIthacaalone.ExperimentationmaybenecessarytoarriveatrobustchoicesExperimentationinvolvesanongoingnegotiationamongkeyconstituenciesStrategysuccessismeasuredbymoreuniversalexpostmeasures(e.g.profitabili

5、ty)andmoreidiosyncraticexantemetrics(e.g.employeemorale).Akeyquestionistoidentifytherightmeasures.WhatarethedifficultchoicesMCCisfacing?ServiceorcarWhatsegment:corporateorleisureNorthorsouthSubcontractorintegrateIsMCCSmart’sstrategyworking?SalesbelowexpectationsSales

6、comparabletoother“similar”initiativesIshelpingachieveCAFÉobjectivesIsprovidingvaluabledataaboutanewsegment–therefore,worththeprice“Getthetools,breaktherules,makeadifference”:AconceptualmapofthecourseDefinitionandDynamicsofStrategyWhatisstrategy?Howcanyoubesureyouarea

7、skingthe“right”strategyquestions?Howstrategydevelops:Context,Role-playing,Mentalmodels,andMetaphorsStrategyContentCompetitiveForcesinanIndustryIndustryEvolutionValuingFirmResourcesCapabilitiesforpositioningStrategyinActionImplementingStrategyInstitutionalstrategy:Can

8、strategymakeadifference?Review:Session2ProblemStructuring“Weneedprofessionalmanagerswhocananalyseaproblem,puttogetherastrategyandco