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1、HBR.ORGMay2013reprinTr1305CWhytheLeanSpotlightonEntREpREnEURShipStart-UpChangesEverythingbySteveBlankSpotlightonEnTREPREnEURSHIPSpotlightForarTiClereprinTsCall800-988-0886or617-783-7500,orvisiThBR.oRgARtwoRkSarahughes,Download,2005Acryliconlinen,1.5mx1.5mWallaceTrustCollectionSt
2、eveBlankisaconsultingassociateprofessoratStanfordUniversityandalecturerandnationalScienceFoundationprincipalinvestigatorattheUniversityofCaliforniaatBerkeleyandColumbiaUniversity.Hehasparticipatedineighthigh-techstart-upsaseitheracofounderoranearlyemployee.WhytheLeanStart-UpChan
3、gesEverythingbySteveBlankMay2013 HarvardBusinessReview 3SpotlightonEnTREPREnEURSHIPaunchinganewenterprise—as“minimumviableproduct”and“pivoting”—havewhetherit’satechstart-up,aquicklytakenrootinthestart-upworld,andbusi-smallbusiness,oraninitiativenessschoolshavealreadybegunadaptin
4、gtheircur-withinalargecorporation—riculatoteachthem.hasalwaysbeenahit-or-missTheleanstart-upmovementhasn’tgonetotallyproposition.Accordingtothemainstream,however,andwehaveyettofeelitsfulldecades-oldformula,youimpact.Inmanywaysitisroughlywherethebigdatawriteabusinessplan,pitchitm
5、ovementwasfiveyearsago—consistingmainlyoftoinvestors,assembleateam,abuzzwordthat’snotyetwidelyunderstood,whoseLintroduceaproduct,andstartimplicationscompaniesarejustbeginningtograsp.sellingashardasyoucan.AndsomewhereinthisButasitspracticesspread,they’returningthecon-sequenceofev
6、ents,you’llprobablysufferafatalventionalwisdomaboutentrepreneurshiponitssetback.Theoddsarenotwithyou:Asnewresearchhead.NewventuresofallkindsareattemptingtobyHarvardBusinessSchool’sShikharGhoshshows,improvetheirchancesofsuccessbyfollowingits75%ofallstart-upsfail.principlesoffaili
7、ngfastandcontinuallylearning.ButrecentlyanimportantcountervailingforceAnddespitethemethodology’sname,inthelonghasemerged,onethatcanmaketheprocessofstart-termsomeofitsbiggestpayoffsmaybegainedbytheingacompanylessrisky.It’samethodologycalledlargecompaniesthatembraceit.the“leanstar
8、t-up,”anditfavorsexperimentationInthisarticleI’