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1、WIKINOMICSHowMassCollaborationChangesEverythingEXPANDEDEDITIONDonTapscottandAnthonyD.WilliamsPortfolioPraiseforWikinomics“Wikinomicsilluminatesthetruthweareseeinginmarketsaroundtheglobe:themoreyoushare,themoreyouwin.Wikinomicsshedslightonthemanyfacesofbusinesscolla
2、borationandpresentsapowerfulnewstrategyforbusinessleadersinaworldwherecustomers,employees,andlow-costproducersareseizingcontrol.”—BrianFetherstonhaugh,chairmanandCEO,OgilvyOneWorldwide“AMapQuest–likeguidetotheemergingbusiness-to-consumerrelation-ship.Thisbookshould
3、beinvaluabletoanymanager—helpinguschartourwayinanincreasinglydigitalworld.”—TonyScott,seniorvicepresidentandchiefinformationofficer,TheWaltDisneyCompany“Knowledgecreationhappensinsocialnetworkswherepeoplelearnandteacheachother.Wikinomicsshowswherethisphenomenonishea
4、dedwhenturbochargedtoengagetheideasandenergyofcustomers,suppli-ers,andproducersinmasscollaboration.It’samust-readforthosewhowantamapofwheretheworldisheaded.”—NoelTichy,professor,UniversityofMichiganandauthorofCycleofLeadership“Adeeplyprofoundandhopefulbook.Wikinomi
5、csprovidescompellingevidencethattheemerging‘creativecommons’canbeaboon,notathreattobusiness.EveryCEOshouldreadthisbookandheeditswisecounseliftheywanttosucceedintheemergingglobaleconomy.”—KlausSchwab,founderandexecutivechairman,WorldEconomicForum“Businessexecutivesw
6、howanttobeabletostaycompetitiveinthefutureshouldreadthiscompellingandexcellentlywrittenbook.”—TiffanyOlson,presidentandCEO,RocheDiagnosticsCorporation,NorthAmerica“Oneofthemostprofoundshiftstransformingbusinessandsocietyintheearlytwenty-firstcenturyistherapidemergen
7、ceofopen,collaborativeinnovationmodels.Wikinomicscapturestheseshiftsandexplainstheminawaythatdemandstheimmediateattentionofeverybusiness,academicandgovernmentleaderwhoisinterestedindrivingchange.”—NickDonofrio,EVPofInnovationandTechnology,IBMCorporation“Afterthecra
8、shofthedot-comsmanybusinessleadersbreathedasighofreliefthattheirtraditionalbusinessmodelwassafe.Wikinomicsshowshowsuchcomplacencyisfolly.Fueledby
