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1、TableofContents1.IntroductionofStarbucks2.DevelopmenthistoryofStarbucks3.ProducutofStarbucks4.StarbucksinChina5.SWOTAnalysisofStarbucks-8-1.introductionofStarbucksStarbucksCorporation(SBUX)isaninternationalcoffeeandcoffeehousechainbasedinSeattle,Washington.Starbucksisthelargest
2、coffeehousecompanyintheworld,with17,009storesin50countries,includingover11,000intheUnitedStates,over1,000inCanada,andover700intheUnitedKingdom.Starbuckssellsdripbrewedcoffee,espresso-basedhotdrinks,otherhotandcolddrinks,coffeebeans,salads,hotandcoldsandwichesandpanini,pastries,
3、snacks,anditemssuchasmugsandtumblers.ThroughtheStarbucksEntertainmentdivisionandHearMusicbrand,thecompanyalsomarketsbooks,music,andfilm.Manyofthecompany'sproductsareseasonalorspecifictothelocalityofthestore.Starbucks-brandicecreamandcoffeearealsoofferedatgrocerystores.2.Develop
4、menthistoryofStarbucksStarbuckshasalwaysbeenaplacewhereyoucanfindtheworld’sbestcoffees.Butin1971,youwouldhavehadtotravelallthewaytoouronlystoreinSeattle’shistoricPikePlaceMarket.l1970sThefirstStarbucksopens.ThenamecomesfromHermanMelville’sMobyDick,aclassicAmericannovelaboutthe1
5、9thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworld’sfinestcoffeestothecold,thirstypeopleofSeattle.l1980sHowardSchultzjoinsStarbucksin1982.WhileonabusinesstripinItaly,hevisitsMilan’sfamousespressobars.Impressedwiththeirpopularityandculture,hes
6、eestheirpotentialinSeattle.He’sright–aftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.l1990sStarbucksexpandsbeyondSeattle,firsttotherestoftheUnitedStates,thentheentireworld.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucks-8-bec
7、omesapubliclytradedcompany.l2000sTheStarbucksphaenomenoncontinues.Asofthiswriting,Starbuckshasmorethan6,000locationsinover30countries.DubHayasseniorvicepresident,GlobalCoffeeAuthoritythisNovember3.ProductofStarbuckslBeveragesEspresso(Hotespresso/Icedespresso)Frappuccino(Blended
8、coffee/Blendedcream/Blendedjuice)Coffeeandtea(Brewedco
