固网运营商转型产品体系规划问题研究

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1、北京交通大学硕士学位论文固网运营商转型产品体系规划问题研究姓名：李远飞申请学位级别：硕士专业：工商管理指导教师：高宏伟20081201ABSTRACTThebroadbandapplicationsandVOIPintelecommunicationindustryarestillattheinitialstageofdevelopmentandhavenotyetshownitsdevelopmentspace·Facingthecompetitionfrominstantmessaging，suchastheIM，andmobilephones，

2、therevenueoffixed．1inecontinuesdeclininggradually．Besides，theprospectofthe3Gbusinesslic印seandconstructionisstilluncertain．Thereconstructionofthedomesticfixed·lineoperatorsinthepastseveralyearshasbroughtgreatimpactandinfluenceonthebusinesspatternsoffixed．1inenetworkoperators．Iti

3、snecessarytocarryoutanin‘depthresearchonmarketconditionanddevelopmentpotentialofcommunicationsindustry,relevantindustrialpoliciesandstandards，anddevelopmenttrends·ThroughanalysisofthestatusquoofChineseoperatorsandthesuccessfulexperiencesofinternationaloperators，thisarticleanaly

4、zesandpredictsthemarketsizeofdomesticoperators，operatingpattern，timeofenteringandpotentialcommercialvaluebVSWOTanalysis．InthiswayparticipantsintheindustrialchainoftelecommunicationwillhaveabetterunderstandingofChineseoperator'scurrentdevelopmentstatusquo，thechallengetheyarefaci

5、ng，andthestrategiestheyshouldtake．Throughtheanalysisoftheproblemsfacedbydomesticandinternationalmajortraditionalcarriers，thisarticleformssomenewideas．Intheprocessoftransformation,telecomoperatorshavechangedintocomprehensivemulti—serviceprovidersofvoice，dataandmanyotherservicesf

6、romasinglesupporterofthetelecombusiness．Inthisperiodoftransition,howtoplanthetransitionalproductsystemandhowtochangeproduct-shaftstructureintoalevelofFrameworkbecomethekeyfactorsofsuccessinthetransformation．Aftercarefulstudyofthemarketscaleandthemarketcharacteristicsoftheteleco

7、mproductandthroughtheprofessionalanalysisofproductplanningsystemSDPintheprocessoftheoperatortransformation，thisarticleanalyzesmanyproductplanningproblemstobesolvedfromtheaspectsoftechnology,policy,operatingpattemandcustomerneed．Italsopredictsthedevelopingtrendoffixed_lineoperat

8、orsintransitionsystemproductsinthenearfuture·KEYWORDS：