KS公司网络游戏业务竞争战略研究

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1、西南交通大学硕士学位论文KS公司网络游戏业务竞争战略研究姓名：万强胜申请学位级别：硕士专业：工商管理指导教师：熊件根20080501西南交通大学硕士研究生学位论文第1I页Abstract：TheonlinegameisonepartofInterneteconomy，althoughitstartslateinourcountry，itisworthpayingattentiontotheonlinegame’Sfastdevelopmentandthehighrationmarketscalei

2、ncreasing，7yearsagotheonlinegamefirstappearsintheChinesemarket，nowadaysithasalreadyformedtheonlinegameindustry．However，ourcountry’Sonlinegameindustryhasthehighprofit，highgrowthaswellasthehighrisk。Intheonlinegameindustrytheproductlifecycleisshort，theex

3、ternalenvironmentwouldchangequickly，thesecharacteristicscausethattheriskoftheonlinegameindustrycontinuetoincrease．Thehighprofitoftheonlinegameindustryattractsthemultitudinousenterprisestojumpintothemarket，atthesametimemanygameproductsstopoperating，and

4、manyonlinegameenterprisesarewashedoutbythemarket．TheKSCorporationLimited(hereinafterreferredtoasKSCo．，Ltd．)werelistedontheStockExchangeofHongKongLtd．(SEHK)in2007，theonlinegamebusinessisthemainsourceofthecompanyincomeatpresent，accountsfor71％initstotali

5、ncome。Intheconditionthattherearemultitudinousonlinegameenterprisesinourcountry，andtheindustrycompetitionisgettingfiercerdaybyday，theonlinegamebusinessofKSCo．，Ltd．mustgetcertaincompetitiveadvantageinordertotalentshowitselfinfiercecompetition．Howtocarry

6、onthestrategicplaneffectively，leadingtotheonlinegamebusinessdevelopingcontinually，obtainingthehighermarketshareandtheprofitintheintensemarketcompetition，istheimportantproblemwhichtheonlinegamebusinessofKSCo．Ltd．facesatpresent．Thisthesisfirstlysetsther

7、esearchaboutthedevelopmentconditionoftheonlinegameindustryandtheindustrialvaluechaininourcountry；Nextcarriesontheanalysistotheonlinegameenterprise’Sexternalenvironmentfromthemacroscopicandtheindustrialcompetitionenvironmenttwoaspects，discovertheopport

8、unityandthreatwhattheonlinegameenterprisefacesinourcountry；ThenintroducesthebasicinformationofKSCo．Ltd．anditsonlinegamebusiness，seeksforthestrengthandweaknessintheenterpriseinterior'aswellashascarriedonthesimpleanalysistotheonlinegameclients；F