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ID:36430627
大小:5.20 MB
页数:63页
时间:2019-05-10
《KS公司网络游戏业务竞争战略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文KS公司网络游戏业务竞争战略研究姓名:万强胜申请学位级别:硕士专业:工商管理指导教师:熊件根20080501西南交通大学硕士研究生学位论文第1I页Abstract:TheonlinegameisonepartofInterneteconomy,althoughitstartslateinourcountry,itisworthpayingattentiontotheonlinegame’Sfastdevelopmentandthehighrationmarketscalei
2、ncreasing,7yearsagotheonlinegamefirstappearsintheChinesemarket,nowadaysithasalreadyformedtheonlinegameindustry.However,ourcountry’Sonlinegameindustryhasthehighprofit,highgrowthaswellasthehighrisk。Intheonlinegameindustrytheproductlifecycleisshort,theex
3、ternalenvironmentwouldchangequickly,thesecharacteristicscausethattheriskoftheonlinegameindustrycontinuetoincrease.Thehighprofitoftheonlinegameindustryattractsthemultitudinousenterprisestojumpintothemarket,atthesametimemanygameproductsstopoperating,and
4、manyonlinegameenterprisesarewashedoutbythemarket.TheKSCorporationLimited(hereinafterreferredtoasKSCo.,Ltd.)werelistedontheStockExchangeofHongKongLtd.(SEHK)in2007,theonlinegamebusinessisthemainsourceofthecompanyincomeatpresent,accountsfor71%initstotali
5、ncome。Intheconditionthattherearemultitudinousonlinegameenterprisesinourcountry,andtheindustrycompetitionisgettingfiercerdaybyday,theonlinegamebusinessofKSCo.,Ltd.mustgetcertaincompetitiveadvantageinordertotalentshowitselfinfiercecompetition.Howtocarry
6、onthestrategicplaneffectively,leadingtotheonlinegamebusinessdevelopingcontinually,obtainingthehighermarketshareandtheprofitintheintensemarketcompetition,istheimportantproblemwhichtheonlinegamebusinessofKSCo.Ltd.facesatpresent.Thisthesisfirstlysetsther
7、esearchaboutthedevelopmentconditionoftheonlinegameindustryandtheindustrialvaluechaininourcountry;Nextcarriesontheanalysistotheonlinegameenterprise’Sexternalenvironmentfromthemacroscopicandtheindustrialcompetitionenvironmenttwoaspects,discovertheopport
8、unityandthreatwhattheonlinegameenterprisefacesinourcountry;ThenintroducesthebasicinformationofKSCo.Ltd.anditsonlinegamebusiness,seeksforthestrengthandweaknessintheenterpriseinterior'aswellashascarriedonthesimpleanalysistotheonlinegameclients;F
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