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ID:36300401
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页数:11页
时间:2019-05-08
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1、实用文案PartⅡTRADEMARKSChapter11TheFoundationsofTrademarkProtectionTeachingTasks1OriginsandDevelopmentofTrademarkLaw2CommonLawTrademark3FederalRegistration11.1OriginsandDevelopmentofTrademarkLaw1Whatisatrademark?Atrademarkisadistinctive“sign”thatidentifiescertaingoodsorservicesasthoseproducedo
2、rprovidedbyaspecificpersonorenterprise.2ThefunctionsoftrademarkTheoriginalfunctionoftrademarkwassimplytoindicatetheoriginofgoods,byidentifyingthecraftsmenwhoproducedthem.Theproducersalsosawintrademarktheopportunitytogainacompetitiveedgeoverothers.①Amechanismforprovidingidentification.②Atec
3、hniqueforprovidingamarketingadvantage.3TheearliesttrademarklawThemedievalEuropeanpracticeofinscribingthenameormarkofthemanufactureristhedirectantecedentofourmodernfederaltrademarklaw.4ThereasonwhytheLanhamActwasenactedThegrowthofanincreasinglycomplexandsophisticatedbodyofstatetrademarkcomm
4、onlawwasaccompaniedbyattemptstofederalizeit,despitethelackofanexpressconstitutionalgrantofpowertodoso.5TheestablishingtimeoftheLanhamActIn1946Congresspassedthemostrecentsubstantialrevisionoffederaltrademarklegislation,theLanhamAct.11.2CommonLawTrademarkSomeprovisionsofthecommonlaw1Trademar
5、krightscannotbeobtainedbymereadoption.Theymustbeappropriatedthroughuseandthusrightstotrademarkareacquiredsolelythroughpriorityofuse.2Onegoaloftrademarklawistopreventmistake,deception,andconfusionwithregardtoorigin.3Thefunctionsofmoderntrademarkthushaveexpanded,asthemodernmarkethasevolved,t
6、oinclude(1)anindicationoforigin,(2)aguaranteeofquality,and(3)amarketingandadvertisingdevice.4Because,logically,trademarksatcommonlawcouldbeacquiredonlythroughcommercialuse,notthroughmereadoption,trademarkscouldbeenforcedonly标准文档实用文案withinthegeographicareainwhichthecommercialactivityoftheow
7、nerwasconductedandonlybetweenproductsthatweresimilarenoughtobecompetitive.5Trademarklawfrequentlyturnedonthegoodfaithoftheparties.Agoodfaithuserwhohadnoknowledgeofaprioruserfrequentlycoulddefeataclaimofunfaircompetition.11.3FederalRegistration1Theadvantagesofa
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