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1、突破边界——颐高集团集团管控探索之路（Breaktheboundary--EGOgroupmanagementandcontrolexploretheroad）Breaktheboundary--EGOgroupmanagementandcontrolexploretheroadPrimer:In1993,theHangzhoustreet,anordinarycomputerassemblyshopopened,thebossisabigdepartmentgiveuptheworkofyoungpeopleiscomfortable,onnenR
2、oad,businessandothernearbycomputershop,shoulderhandcarriedcomputerassembly.5yearslater,heputhisowncomputercompanymadethebiggeststorefacade,Hangzhouisthefirstprofessionalcomputermarketandnewcomputercity;after7years,EGOgroupwasformallyestablished;13yearslater,EGOgrouphasbecomethe
3、largestmarketChinaITterminalchain,andthefirsthitChineseblueestateconceptsuccessfullycreatedIT,realestate,businesscombinationmodeofEGO,EGObrandvaluereached4billion236millionyuan......Atpresent,EGOgroupisoneofthemostcompetitiveITserviceprovidersinChina.Itownsfourmajorindustrygrou
4、ps,includingdigitalchain,bluerealestate,ITworldnetworkandITindustry,andhas34wholly-ownedsubsidiariesandholdingcompanies.Asthebasicoperationofthegroup,sincetheEGOdigitalchainsinceAugust1998successfullycreatedtheHangzhouHighTechComputerCity,basedondigital(computer)professionalmar
5、ketcharacteristics,successivelyinBeijing,Shanghai,Guangzhou,Tianjin,Hangzhou,Qingdao,Fuzhouandotherplacessetupmarketofnearly40largeandmedium-sizedcomputerprofessional,astheITterminalchainmarketChinesethelargest.ChairmanonnenroadandhisEGOgroupactuallypassedawhatkindofdevelopment
6、pathtoachievetoday'ssuccess?Aseveryoneknows,EGOselectedindustryisahighlycompetitiveindustry,Buynow,hisap,cyber,Pacificareaspiring,GomeandSuningarecloselywatchinglong,foreignmagnatesChinasoundcanbeheardwithoutend......EGOintheprocessofdevelopment,almosteverydayisfacingenormousma
7、nagementchallenges,mainlyintwoaspects:First,ITstoresmusttaketheroadofchainoperation,butthechainbringsgreatchallenge:howtochooselocation?Howtopushthedie?Howtosharecompanyresources?Howtoadapttothelocalbusinessculture?Theslightestmistake,itmaynotbethechainofdeath,deathchain.Thisis
8、thegroupmanagementandcontrolenterpriseinternalmanageme
