Developing an ad campaign

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1、Unit1ProjectDevelopinganadcampaignAnadvertisementCommercialadsPSAsAnadcampaignReadthefirstparagraphandtrytofindthedefinitionforanadcampaign.anorganizedprogrammeofadvertisementsusevariouskindsofadsreachaparticularaudienceAnadcampaignisanorganizedprogrammeofadv

2、ertisementsusingvariouskindsofadstoreachaparticularaudience.Readthepassagequicklyandtrytoanswerthefollowingquestions:1Whatarethecommonmediathatpeopleuseinanadcampaign?2Pleaselistthefirst3questionspeopleshouldconsiderbeforestartinganadcampaign.Wecanusedifferentk

3、indsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Slogan:Logo:newspapers/magazines/billboards/televisions/mailings/InternetSocialissue:Pre

4、ventSwineFluOutbreakbewellbecleanWASHYOURHANDSaWellbeemedia________anadcampaignStep1*haveaclear____and_____audienceinmind;*doalittle_______andyoucan_____theright______fortherightpeople.Step2*gather_________fromyourresearch;*Itisimportanttoalwaystryto_____tothew

5、aytheaudiencewill_____.Step3*usedifferent_______togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.BuildinggoaltargetresearchcreatemessageinformationappealreactmethodsacrossapproachreachReadthepassagecarefullyandtrytofillintheblanksLanguage

6、Focuses词组翻译：1.有清晰的目标2.有机会用不同的媒体做广告3.以特定的观众为对象（reach译为被看到或听到）4.决定做某事5.迎合。。6.对。。关心7.传达8.组织，汇集9.你想用的方法10.主要依赖于1.haveacleargoal2.havethechancetoadvertiseusingdifferentmedia3.reachaparticularaudience4.determinetodosth5.appealto6.beconcernedwith7.get…across8.puttoget

7、her…9.theapproachesyouwanttouse10.dependmainlyon单词拼写1.Itwasane__________difficultanddangeroustask.2.Beijingisfilledwithpeoplefromv___________partsofChina.3.Myt____________inlifeistosave$20aweek.4.Thea___________beganclappingandcheering.5.______________(决定）totea

8、chherselfEnglish,sheboughtmanyEnglishbooks.6.Thepoliceare____________(恳求呼吁）tothepublicfortheinformationaboutthecrime.extremelyvarioustargetaudienceDeterminedappealing巩固练习Dev