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1、Fast-FoodMarketingandChildren’sFast-FoodConsumption:ExploringParents’InfluencesinanEthnicallyDiverseSampleSonyaA.Grier,JanellMensinger,ShirleyH.Huang,ShirikiK.Kumanyika,andNicolasStettlerFast-foodmarketingtochildrenisconsideredacontributortochildhoodobesity.Effectsofmar
2、ketingonparentsmayalsocontributetochildhoodobesity.Theauthorsexplorerelevanthypotheseswithdatafromcaregiversof2-to12-year-oldchildreninmedicallyunderservedcommunities.Theresultshaveimplicationsforobesity-relatedpublicpoliciesandsocialmarketingstrategies.hildhoodobesityh
3、asbecomeamajorsocietalconcern.oldsareobese(Ogdenetal.2006;Ogdenetal.2002).1TheCRatesofobesityamongpreschoolandschool-ageincreasedratesofobesityhavebecomeapublichealthcon-childrenhavemorethandoubledinthepastthreecernbecauseobesityisassociatedwithchronicdiseaseanddecades:
4、14%of2-to5-year-oldsand19%of6-to11-year-adversehealthoutcomes(InstituteofMedicine2005).Fur-thermore,becauseobesityisnowacharacteristicofpopula-tionsandnotonlyofindividuals,researchers,governmentSonyaA.GrierisAssociateProfessorofMarketing,KogodSchoolofhealthorganizations
5、,andadvocacygroupscharacterizeBusiness,AmericanUniversity(e-mail:griers@american.edu).Janellobesityasanepidemic(InstituteofMedicine2005,2006a;MensingerisDirectoroftheClinicalResearchUnit,DepartmentofWorldHealthOrganization2003).AssocietysearchesforMedicine,TheReadingHos
6、pitalandMedicalCenter(e-mail:solutions,food-marketingpracticeshavecomeunderfiremensingerj@readinghospital.org).ShirleyH.HuangisAttendingfortargetingchildrenandarepartofthebroadersocialcon-Physician,DivisionofGastroenterology,Hepatology,andNutrition,troversyovermarketing
7、tochildren.Muchofthecontro-Children’sHospitalofPhiladelphia(e-mail:huangs@email.chop.versyfocusesontheappropriatenessofparticularmarket-edu).ShirikiK.KumanyikaisAssociateDeanforHealthPromotioningstrategiesinviewofchildren’svulnerability(AustinetandDiseasePreventionandPr
8、ofessorofEpidemiology,Departmental.2005;SeidersandPetty2004).Forexample,foodmar-ofBiostatisticsandEpidemiology
