sparrow is a fast-food chain with 200 restaurants阅读答案

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1、Sparrowisafast-foodchainwith200restaurants阅读答案　　Sparrowisafast-foodchainwith200restaurants.Someyearsago,thegrouptowhichSparrowbelongedwastakenoverbyanothercompany.AlthoughSparrowshowednosignofdeclining,thechainwasgenerallyinanunhealthystate.Withmoreandmorefast-foodconceptsreachingthemarket,theSparr

2、owmenuhadtostruggleforattention.Andtomakemattersworse,itsnewownerhadnoplanstogiveitthefundsitrequired.　　Sparrowfailedtogrowforanothertwoyears.UntilanewCEO,CarlPearson,decidedtobuildupitsmarketshare.Hedidasurvey,whichshowedthatconsumerswhoalreadyusedSparrowrestaurantswereextremelypositiveaboutthecha

3、in,whilecustomersofotherfast-foodchainswereunwillingtoturnawayfromthem.Sparrowhadtodevelopanewpromotionalcampaign.　　PearsonfacedabattleoverthefutureoftheSparrowbrand.Thechain’sownernowfavoredrebrandingSparrowasMarcy’srestaurants.Pearsonresisted,arguingforanadvertisingcampaigndesignedtoconvincecusto

4、mersthatvisitstoSparrowrestaurantswerefun.Suchanattempttoestablishapositiverelationshipbetweenacompanyandthegeneralpublicwasunusualforthattime.Pearsonstronglybelievedthatnumberswerethekeytosuccess,ratherthancustomers’speedingpower.Finally,theowneracceptedhisidea.　　Thecampaignitselfchangedthetraditi

5、onaladvertisingstyleofthefast-foodindustry.TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsonsperformedbyavarietyofstars.Insteadofshowingthesuperiorityofaspecificproduct,theintensionwastoputSparrowintheheartsofpotentialcustomers.　　Pearsonalsomadeotherdecisionswhichhebelievedwouldcontribu

6、tetothenewSparrowimage.Forexample,heofferedtolowertherentofanyrestaurantswhichachievedacertainincreaseintheirturnover.(营业额)　　Theseeffortspaidoff,andSparrowsoonbecameoneofthemostsuccessfulfast-foodchainsintheregionswhereitoperated.　　71.WhichwasoneoftheproblemsSparrowfacedbeforePearsonbecameCEO?　　A.T

7、henumberofitscustomerswasdecliningB.Itscustomersfoundthefoodunhealthy　　C.ItwasinneedoffinancialsupportD.Mostofitsrestaurantswereclosed　　72.Whatdoestheunderlinedword“them”inParagraph2referto?　　A.CustomersofS