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ID:32372315
大小:2.79 MB
页数:76页
时间:2019-02-03
《yx商贸集团营销管控体系分析与设计》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、山东大学硕士学位论文AbstractManagementandcontrolhasbeenpaidattentionhighlybytheoristsandentrepreneursaroundtheworld,becauseitisanimportantguaranteeinthecourscoftheenterprisescaleexpansion,itisalsoanessentialconditionforenterprisesgroupobtainingsustainabledevelopm
2、ent.After20yearsofriseandfallinthebusinessworld,YXgrouphasbeenondevelopingroadbygroups.Marketingmanagementandcontrolisthemostimportantoneamongallkindsofenterprisemanagementandcontrolmodule,allthroughtheagesentrepreneurstookitmostseriously,butitisalsothe
3、mostdifficultandheadachethingforentrepreneurs.Strategyandimplementationaleessentialfactorsofenterprisesuccess.Enterprisestrategy,nomatterhowgreatanddetailed,awayfromthestrongimplementation,isnothing.Withtheviewofmarketingmanagementandcontrol,thispaperwi
4、llanalysisandstudyhowtodesignmanagementandcontrolmodule,howtoimplementafterformulationofstrategy,SOastolettheYXgroup’Sstrategicvisionformintobeing,torealizescientificmanagementofthemarketingteam,aswellastoestablishmanagementandcontrolsystemtoservethecom
5、panybetter.YXgroupisafastgrowingprivatetradingenterprises,thecompany’Ssalesvolumerosefrom$6000000in2005to$133000000in2010rapidly.However,in2010-201yearitslid,谢tllthericherofcategoryandanincreasingofteammembers,salesvolumeincreasescontinuously,however,th
6、egrossprofitratedroppedsharply,from26%in2009toaround16%after2010,internalfrictiononmanagementistoolarge.In2012,companiesputforwardahigherdevelopmentgoals,meanwhile,inthenext2-5years,YXgrouphasalreadybeenbuildingandplantobuild2-6oflargeandmedium—sizedbui
7、ldingmaterialssupermarketandcommercialsupermarket,therewillbemoreemployeesstationedinAngol如诵t11thiscondition,highermanagementsystemisrequired.Obviously,thecurrentmarketingmanagementandcontrolmodelhasbeenthebarrierforenterprisedevelopment.Howtoimproveand
8、adjust?Howtoincreasethecombateffectivenessoftheteamandexecutiveforce?Howtogetoutofthepresentmanagementdilemma?Marketingasabusinesspriorityamongpriorities,thecontrolmodecanenhanceoperatingefficiency?3山东大学硕士学位论文Thearticlesurroundin
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