wy住宅工业公司发展战略-研究

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2、ignificance⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2Thinkingandlogicalarchitecture⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2lip·1．3Researchmethods⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．4Themaininnovationpoints⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4CHAP2Residentialindustrializationandintroductiontothetheoryofstrategicmanag

3、ement⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．1Residentialindustrializationrelatedconceptsandconnotationsanddevelopmentsituation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．1．1Theh。usingindustrializati。n⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5●2．1．2Theindustrializedhousing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．

4、1．3Thetechnologyofindustrializedhousing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．1．4Housingdepartmentproduct⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．2Theenterprisestrategicmanagementreview⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72·2·1Theenterprisestrategicmanagementc。ncept⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7-2．2．2ThecontentofEnterprisestrategic⋯⋯⋯

5、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72．2．3Strategicanalysistoolsandmethods⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7CHAP3WYcompanyexternalenvironmentanalysis．．．．．．．．．．．．．．．．．．．．．．．．．．．．·．．．·103．1Enterprisemacroenvironmentanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯10●口山东大学硕士学位论文3．1．1Policiesandlegalenvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯⋯⋯103．1．2Economicenvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯123．1．3Socialculturalenvironmentanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．1．4Technologyenvironmentalanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．2Theindustryenvironmentanalysis．．．．．．⋯．⋯．．⋯．⋯．．⋯．．⋯．．．．．⋯⋯．．．．．173．2．1Theadvanceddevelopme

7、ntofhousingindustrialization⋯⋯⋯．．．⋯．．．173．2．2China’Shousingindustrydevelopmentpresentsituation⋯⋯⋯⋯⋯⋯18CHAP4ThecurrentsituationandprospectsofWYhousingindustrializationanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．．214．1ThecurrentsituationofWYcompany⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯214．1．1WYCompanyprofile⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯214～12ThecurrentsituationofWYtechnologyresearchanddevelopment⋯214．1．3ThecurrentsituationofWYproductresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯224．2WYCompanyprofileandlimit⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯234．3TheprospectofWYhousingindustriali