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ID:32066615
大小:2.54 MB
页数:62页
时间:2019-01-31
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1、AbstractGlass.asakindofrawmaterial,waswidelyutilizedinthemanyfieldssuchasconstructionarea,motorvehicle,furniture,electronicsandSOon,thusitisafieldwithfierceCOmpetition.Sinceourreformandopen—doorsinthepast30years,GlassenterprisesinChinaprogressedrapidly,andChineseglassquan
2、titybecomeNO·1intheworld.Since1978,theChineseeconomymixedtogetherwiththeglobalmoreandmore,Theglobalization,notonlytakemanychancesandprofitstoChineseCompany,butalsomoreandmoreviolentcompetition,what’Smore,theclientshavemoreandmoreopportunitiestochoicetheproductsandservices
3、astheirrequirements.Then,fortheenterprises’leaders,theyneedthinkovernotonlyhowtoattractconsumerstobecometheircustomer,butalsohowtobuildarelationshipwiththeguesttobelong.termfriends.Ontheotherhand,withtheglobalizationdevelopingfasterandfasterintheeconomy,allcompanieshaveto
4、facethemorecomplicatedbusinesssurroundings,itismostimportanttOhowtomanagetherelationshipbetweencustomers,cooperatorsandemployees·Intexglass.astheearlierforeign.investedcompanyinChineseglassfield,reliedonitsadvancedmanagementandsalessysteminoverseamarket,andintegratedthedo
5、mesticmarket,afterseveralyearsfumblingabout,stepbystephascomeintobeingallexcellentmanagementmode.Forthisreason,IntexglassisthemostfamouSforitsmanagementandbenefits,anditisexperiencedindealingwithotherparties.ThepurposeofthisessayisonlytosupplysomereferenceandgivesidetocOn
6、siderinthedomesticglassbusinessbywayofanalyzingIntexGlassSalesstratagem.Theessay,firstly,usedSWOTmethodstoanalyzeIntexGlasscircumstance,secondly,undertheIntexGlassstratagemdirection,analyzeIntexGlasshowtomanagetherelationshipwithclients,cooperatorsandemployees,finally,exp
7、oundedsomethoughtsandsuggestionsforChineseglasscompaniesinsalesmarketing·Keywords:IntexGlass;RelationshipMarketing;Service·厦门大学学位论文原创性声明本人呈交的学位论文是本人在导师指导下,独立完成的研究成果。本人在论文写作中参考其他个人或集体已经发表的研究成果,均在文中以适当方式明确标明,并符合法律规范和《厦门大学研究生学术活动规范(试行)》。另外,该学位论文为()课题(组)的研究成果,获得()课题(组)经费或实验室的
8、资助,在()实验室完成。(请在以上括号内填写课题或课题组负责人或实验室名称,未有此项声明内容的,可以不作特别声明。)—卜。声明人(签名)://佘茛侩】。。7年叩月岁。日厦门大学学位论文著作权使
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