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1、AbstractTHESERVICESMARKETINGSTRATEGYRESEARCHOFTCOGLASSOFACOMPANYTHESERVICESMARKETINGSTRATEGYRESEARCHOFTCOGLASSOFACOMPANYAbstractInpastfewyears,China'sphotovoltaicindustryhasexperiencedgrowthanddownlikerollercoaster,asaveryimportantmaterialforthinfilmphot
2、ovoltaicmodule,TCOglass’supply-demandrelationshipupsanddownswiththevolatilityofwholephotovoltaicindustry.Acompanyistheworld'smostadvancedTCOglassmanufacturer,isalsothefirstforeigncompanyproducingTCOglassinChina,oncethemarketsharewasmorethan90%.Howtodealw
3、ithchangesinthemarketenvironment,tomaintainthedominantpositionintheincreasinglyfiercecompetition,surviethepoormarketandkeepstabledevelopment,arekeyproblemsthatAcompanyfacing.Thisarticlebasedonservicemarketingandrelatedtheory.Firstly,hasanalyzedmarketinge
4、nvironmentofAcompany.Secondly,qualitativeanalysiscombinedwithquantitativeanalysis,SWOTanalysisandtheothermeansareappliedinthearticleaccordingtolocalTCOservicemarketconditionandthecompanyownmarketingcondition,theanalysisofthemarketcompetitionsituationwasc
5、arriedon,andpointedoutthemainproblemsexistedinthiscompany.Finally,aimingattheseproblems,usingtheservicemarketing7PScombination,constructtheservicemarketingstrategiesforAcompany,especiallyinproductandbusinessterms,internalsales,visibleservice,andothervalu
6、e-addedservicesstrategyispresented.More,thispapergivespracticalsuggestions,suchasemployeetrainingandexamination,productpackagingreform.Throughthisstudy,hopetobenefitAcompanyandtheotherdomesticenterprisesinservicemarketingactivities.KeyWords:TCO;ServiceMa
7、rketing;Flexibility;Value-addedserviceWrittenbyWuZhijunSupervisedbyZhongXudongII目录第一章绪论....................................................................................................................11.1选题背景和意义........................................
8、..............................................................11.2研究的方法..............................................................................................................31.3可能的创新点和应用价值..........................
