inoc(常州)公司服务营销策略分析

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1、硕士论文AbstractWiththeincreasingcompetitioninthemarket．manufacturingindustryhasbeena订endofservicemanagement，andtheopportunityandchallengecoexistinthestainlesssteelindus仃vofChina．Inthisenvironment，INOC(Changzhou)companyestablishesthegeneraLldirectionofservicem

2、arketingidea,butproblemsexistsinthespecificimplementatlonofseⅣicem破etingstrategy,andtheprocessmanagementofservicemarketingstrategy1snotinDlace．Itcausesbothofthebottleneckofmarketingactivitiesandtheslowly1ncreasmgofbusinessincome．IIlordertoachieveawin．winsi

3、tuationwithcustomers，INOC(Changzhou)comp趾yneedstoimproveandimplementthespecificimplementationofservlcem盯k咖19strategY,reformtheprocessofservicemarketing，andcontroloftheservicequality,thusitc髓expandcustomerbase，enhancecompetitionability,andgetmoreprofitsspac

4、e·ThispaperanalyzestheINOC(Changzhou)company’sexternalenvlromenta11d1tSadv锄tagesanddisadvantages，summarizesthepresentsituationofmarketingstrategy,identifiesthec眦entdeficienciesofservicemarketingstrategy,andmakesclearthenecessltyofimprovingservicemarketings

5、trategy．Then，inviewoftheexistingproblemsandunderthedirectionofservicemarketingtheories，discussestheserviceproductstrategy,theservlcepricingstrategy,theservicebrandstrategyandtheserviceprocessstrategy．Atthes锄etlme，presentsthenecessityofmakingservicequalitym

6、easurementstandardsandmte铲atlngservicemanagementelements．Thispaperpertainstobasicapplicationresearch，itstheoreticalcontribution11esmenrichingtheservicemarketingtheoryandimprovingthe1NOC(Changzhou)companyseⅣicemarketingstrategYsystem；itspracticalcontributio

7、nliesincombinedwithINOC(Chang曲ou)company‘smarketingpresentsituation，exploringtheimplementationmodelofservicemarketingstrategy,puttingforwardaworkablewayofservicemarketingprocessmanagement．ThepurposeofthispaperistoimprovetheservicemarketingstrategyofINOC(Ch

8、angzhou)company,tohelptoenhancethemarketcompetitiVenessofthecompanyandtopromoteitssustainabledevelopment．KeyWords：INOC(Changzhou)company,ServiceMarketing，ServiceQuality,IntegrateServiceElements．II硕士论文INOC(常州)