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ID:32049654
大小:3.43 MB
页数:73页
时间:2019-01-31
《基于评价理论中文旅游广告研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractWearenovglivinginanerathatisfilledwithcompetitionandpressure.Peopleallwanttoseekchancestoreleasethemselves.Andthustravellinghasbecomeindespensableofpeople’Slife.ItisveryfastandconvenienttogetinformationfromtheInteract.However,facingSOmuchtravellinginformation,peopl
2、ehaveaproblemofmakingachoice.Meanwhile,thecopywritersmustconsiderwhatkindofadvertisementscanattractpeople’Sattention.Manyscholarshavestudiedtheadvertisementsfromdifferentangles.ButfewscholarsstudythetourismadvertisementsintheframeworkofAppraisaltheory.Appraisaltheorydevelo
3、psandextendsHalliday’Sinterpersonalmetafunction.Itisconcernedwithevaluation:thekindsofattitudesthatarenegotiatedinatext,thestrengthofthefeelingsinvolvedandthewaysinwhichvaluesaresourced.ManyscholarshaveappliedtheAppraisaltheorytoanalyzedifferentkindsofdiscourses,buttheyhav
4、en’tfocusedonthetourismadvertisements.Soitisworthytohaveathaistudyonthem.ThedataisfromtheInternetwebsite:http://www.51yala.com/.Thethesisadoptsthequantitativeandqualitativeanalysistowards20piecesoftourismadvertisements.Thisthesisplanstosolvethefollowingthreequestions:OWhat
5、arethelanguagefeaturesoftourismadvertisementsfromtheangleofAppraisalTheory?@Howisthedistributionofappraisalresourcesintourismadvertisements?③HowCantheappraisalresourcesrealizetheinterpersonalmeaning?Throughanalyzing,thethesisfindsthattherearemanyappraisalresourcesinthetour
6、ismadvertisements.Graduationvaluesrankthefirstandengagementvaluesoccupytheleast.Thisagreeswiththefeatureoftourismadvertisements,whichmainlydescribethesights.Besides,theyallcontainthepurposeofstrongpromotion.Inattitudesystem,appreciationvaluesareinthefirstplace,andaffectval
7、uesrankthesecond.Andjudgementresourcesaretheleast.Thissuggeststhatthecopywriterstronglystressesthe、7alueoftheresortstOattractthepotentialtouristsandmakethemgotravelling.ASfortheengagementsystem,thethesismainlyanalyzestheheterglossicresourcestOcteart37kno,a。howthecop3avrite
8、rinteractswiththereaders.Thecontractionresourcesaremorethantheexpansionresources.Theforme
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