基于评价理论中文旅游广告研究

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1、AbstractWearenovglivinginanerathatisfilledwithcompetitionandpressure．Peopleallwanttoseekchancestoreleasethemselves．Andthustravellinghasbecomeindespensableofpeople’Slife．ItisveryfastandconvenienttogetinformationfromtheInteract．However,facingSOmuchtravellinginformation，peopl

2、ehaveaproblemofmakingachoice．Meanwhile，thecopywritersmustconsiderwhatkindofadvertisementscanattractpeople’Sattention．Manyscholarshavestudiedtheadvertisementsfromdifferentangles．ButfewscholarsstudythetourismadvertisementsintheframeworkofAppraisaltheory．Appraisaltheorydevelo

3、psandextendsHalliday’Sinterpersonalmetafunction．Itisconcernedwithevaluation：thekindsofattitudesthatarenegotiatedinatext，thestrengthofthefeelingsinvolvedandthewaysinwhichvaluesaresourced．ManyscholarshaveappliedtheAppraisaltheorytoanalyzedifferentkindsofdiscourses，buttheyhav

4、en’tfocusedonthetourismadvertisements．Soitisworthytohaveathaistudyonthem．ThedataisfromtheInternetwebsite：http：／／www．51yala．com／．Thethesisadoptsthequantitativeandqualitativeanalysistowards20piecesoftourismadvertisements．Thisthesisplanstosolvethefollowingthreequestions：OWhat

5、arethelanguagefeaturesoftourismadvertisementsfromtheangleofAppraisalTheory?@Howisthedistributionofappraisalresourcesintourismadvertisements?③HowCantheappraisalresourcesrealizetheinterpersonalmeaning?Throughanalyzing，thethesisfindsthattherearemanyappraisalresourcesinthetour

6、ismadvertisements．Graduationvaluesrankthefirstandengagementvaluesoccupytheleast．Thisagreeswiththefeatureoftourismadvertisements，whichmainlydescribethesights．Besides，theyallcontainthepurposeofstrongpromotion．Inattitudesystem，appreciationvaluesareinthefirstplace，andaffectval

7、uesrankthesecond．Andjudgementresourcesaretheleast．Thissuggeststhatthecopywriterstronglystressesthe、7alueoftheresortstOattractthepotentialtouristsandmakethemgotravelling．ASfortheengagementsystem，thethesismainlyanalyzestheheterglossicresourcestOcteart37kno,a。howthecop3avrite

8、rinteractswiththereaders．Thecontractionresourcesaremorethantheexpansionresources．Theforme