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ID:31947238
大小:5.65 MB
页数:46页
时间:2019-01-29
《dfhj期货公司市场营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、万方数据ABSTRACTAfterthedevelopmentof20years,theindustryofourcountryfuturesmadeagreatprogress.Alonethemarketscale,China’SfuturesmarkethasbecomethesecondlargestfuturesmarketsaftertheUnitedStates’ontheworld,theindustrypresentsthatthemarkettransactionisnorm
2、ative,themarketscaleincreasegradually,thecustomergroupsbecomemature,marketriskisundereffectivecontrol,theabilitytoservicetherealeconomygrowsbetterandbecomeslikeGooddevelopmentmomentum.Butforthefuturescompanies,ontheonehand,istherapiddevelopmentofmark
3、etpattem;ontheotherhandthecompetitionofmarketisintenseandextremelystrong.Toformulateoperablemarketingstrategywillleadthecompanyinthefaceofcomplexmarketcompetitiongetnotdisorderly,orderlyandwell-targetedeffortsintheirwork.Aroundthecompany’Soveralldeve
4、lopmentstrategy,recognizethesituationclearly,graspedthenettleandearnestlydoagoodjobinDFHJfuturescompaniesmarketingstrategyresearch,hasveryimportantpracticalsignificanceinthenextstepofcompany’Sdevelopment.Thisresearchexplainedthebackground,purposeandm
5、eaningfirst,andputsforwardresearchideasandmethods,summarizedachievementsinmarketingrelatedtheoryoffutures,layatheoreticalbasisforstudyofthisresearch;ThroughanintroductionfromthebasicsituationofDFHJfuturescompanies,markets,internalandexternalenvironme
6、nt,industrydevelopmentsituationandtheproblemsontheaspectsofmarketingfromtheindustryandcompany,analyzethefacingopportunitiesandchallengesofthecompany.Asthepresenthomogeneitycompetitivesituationoftheindustry,aslongastheproperuseofmarketingstrategy,thec
7、ompanyCanbeestablishedinthemarketandgraduallytothesurvivalaswellasdevelopment.Afterwards,basedontheclearcompanymarketingstrategy,throughtheexpositionandtheresearchofmarketsegmentation,drewthemarkettargetofDFHJcompany,andhasbeenclearaboutthecompanypos
8、itioning,customerorientation,priceorientationandcompetitionorientation,andaccordingly,putforwardthe7Pmarketingstrategyandsafeguardmeasuresofthecompany.Finally,thepaperexpoundstheresearchconclusion,andthenextdirectionofresearch.Thispaperstudiescomplet
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