电子商务(网络营销)在我国珠宝行业的应用与分析

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2、showshowTWComPanyconductedthismarketingmode，andthussystematicallyconeludessomesolutionsandsuggestionsontheelectroniccommercedeveloPmentofintemaljewelryindustry.ThemainoPinionsondeveloPingelectronienetworkmarketinginhomejewelryindustry:1.Eleetroniccopnlnerce15theonlywaytoachievelo

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5、elries，thecomParativestUdyonthesuccessfulcasesofoverseasjewelrycolnPanies’electronicnetworkmarketing，andthePracticalsolutionstotheProblemsthatelectroniccpmmercefacesinthehomejewelryindustry.KeyW6rds:Jewelryindustry;Eleetronieeommeree;Sales;认笼bsite;DeveloPingstrategies1.1研究背景.....

6、...............................................................................……11.2研究意义....................................................................................……31.3研究方法....................................................................................……41.3.1比较研究法

7、.........................................................……，..........……41.3.2实证研究法..........................................................................……42.我国珠宝行业的发展现状及其挑战...............................................……62.1我国珠宝行业的发展情况.......................................

8、.................……62.2国内珠宝业的市场现状与特征....