资源描述:
《恩波考研阅读词汇》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、红色字体为生词,加下划线句子为每篇背诵句drewxunUnit1WebBusinessIntheyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently,astheWebprovedtobemorethanafashion,companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-business
2、salesmakesensebecausebusinesspeopletypicallyknowwhatproductthey’relookingfor.①Nonetheless,manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.”Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForrester
3、Research.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateinternet②Anthermajorshiftinthemodelforinternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketin
4、gactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto”push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytargetedcustomers.Mostnotably,thePointcastNetworkusesas
5、creensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers’computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushm
6、essagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninv
7、ited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.③ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon.com,andotherpioneershowthataWebsitesellingtherightkind
8、ofproductswiththerightmixofineractivity,hospitality,andsecuritywillattractonlinecustomers.Andthecostofcomputin