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1、红色字体为生词，加下划线句子为每篇背诵句drewxunUnit1WebBusinessIntheyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently,astheWebprovedtobemorethanafashion,companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-bu
2、sinesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey’relookingfor.①Nonetheless,manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.”Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwi
3、nofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateinternet②Anthermajorshiftinthemodelforinternetcommerceconcernsthetechnologyavailableformarketing.Untilrecentl
4、y,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto”push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytargetedcustomers.Mostnotably,t
5、hePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers’computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingt
6、ousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercia
7、lpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.③ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon.com,andother
8、pioneershowthataWebsitesellingtherightkindofproductswiththerightmixofineractivity,hospitality,andsecuritywillattractonlinecustomers.Andthecostofcomputin
