交通银行四川省分行客户关系管理分析

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1、value，andthatleadstolowvalueeustomersoccuPyinglotofrelationshiPresourcesthatcanmakeProfit.Seeond，therehavesomedeviationsaboutinformationtransfer，andindicatethatthebankhasnotbuiltrelationshiPProaetivesometimes.Third，ithasnotsetuPProPercustomerrelationsh

2、iPvalue，andaboveall，it15that“star’，customer’5scoreinrelationshiPvaluelowerthanOthers.Fromthatthetargetcustomersubsectionbycustomervalue，thisPaPerProPosestheBankofCopornunicationsSichuanProvincialBranchshouldsetuPdifferentialeustomerrelationshiPmanageme

3、ntnotionandtransfon卫thisnotionintothecultureofthebank.Basedondifferentialmanagementnotion，CllSsystemandelassifytheeustomerwithcustomervalue，thebankeanmakethedi月笼rentialeustomermanagement.That15，taketheretentionstrategytohighvaluecustome瓦strengthencusto

4、mertorelyonthebankandincreasetherePeatedPurchasebehaviorofcustomer.ThebankshouldtaketherelationshiPmarketingstrategytokeyvaluecustome几establishtherelationshiPwithcustomer，andincreasethecustomerloyalty.Forlowvaluecustome几thebankshouldcutdowntherelations

5、hiPresource.DrawingfromBostonMatrixelassificationmethod，theauthorclassifiesthecustomersaecordingtothecustomervalue，andusethattomanagedifl七rentcustomerrelationshiP，andthemethod15creative.TheauthoralsousedtheanalysisofvarianceandAR卫andindicatedfourdi且bre

6、ntialvaluecustomerswhohaddi丘七re爪evaluationtotheeustomerrelationshiPmanagementofbank.ButthePaPeralsohadthedeficiency，forexamPle，itusedtheeonvenientSamPlingmethod，whichledtodisadvantageinreliability.Keywords:customerrelationshiPmanagement，eustomervalue，B

7、ankofCornnlunieationsSichuanProvincialBraneh目录1.问题的提出.......................................................................................……12相关理论概述.“.……“…”...……”..................……”.…”.…“”...一……“..……32.1客户关系管理.......................................

8、......................................……32.1.1客户关系管理的定义..................................................……，..……32.1.2客户关系管理的发展...........................................................……52.2客户价值........................................