个人的电影——自媒体语境下的个人微电影研究

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1、四川师范大学硕士学位论文Abstract：Personalmicrofilm，asabrandnewwayofpersonalexpressionmethodintheintemetenvironment，providesanewformoffilm，whichisremarkablydifferentfromwhatweseebeforeinaspectslikeaestheticcharacteristics，filmconsumption，presentation，etc．FiVechapterswillbei

2、ncludedinthispapertodiscusspersonalmicrofilmresearchesunderthecircumstancesof“WeMedia”．ThefirstchapteriSanintroduction．Inthesecondchapter,microfilmswillbereclassifiedandsummarizedOnthebasisofpreviousrelatedresearches。Thenthenewmicrofilmform--personalmicrofilm～w

3、illbedefined．Basedonthesecondchapter,themirdchapterwilldiscusstheconsumptionpatternandtheoreticalandmaterialfoundationofpersonalmicrofilm．Thefourthchapterwillstartfromaestheticcategoryandcomparepersonalmicrofilmswithpreviousformsoffilms．111efifthchapterwilltalk

4、aboutthesignificanceofpersonalmicrofilmtopersonalexpressionin“WeMedia'’．Thispaperbelievesthatalthoughpersona／microfilmbe／ongs幻thecategoryofmicrofilm，itisdifferentfromallpreviousfilmforms．First，itsconsumptionpatternisanewexperientialeconomicconsumptioninhumansoc

5、iety．Second，itsartconceptoriginatesfromthatofpost—modernistart，namelyartoflivingandlivingofart．(Precedingtheoriesoffilmsbelievethatartcomesfromlifeandgoesbeyondit；thereforefilmsareusuallyrequiredtoimposeexperienceandfeelingsthataredifferentthanlifeontheaudience

6、．)Finallv'1"10artformcallexistoutofmaterial．Asasubcategoryoffilm，personalmicrofilmisgeneratedandpromotedbythereformationofmotionpicturetechnique．Meanwhile，newaestheticcharacteristicshavegrowninitsnarrativestructure，narrativecontentandimages．Besides，unprecedente

7、dnewformsandcontentsateproducedbythespreadcontextofpersonalmicrofilm，namely‘'WeMedia'’Keywords：personalmicrofilm、‘‘WeMedia”、personalexpressionII万方数据目录目录摘要．IABSTRACT．．．．．．．．．．III目录．V1绪论．．11．1课题的研究意义及目的l1．2国内外研究现状分析．．21．2．1微电影的传播学研究．．21．2．2微电影的商业性研究．．21．2．3微电影的美学

8、研究．31．2．4微电影与传统媒体的跨媒介融合研究31．2．5微电影的社会功能研究．．．41．3课题的创新性．．41．4课题采取的研究方法．．42个人微电影的发展．．52．1广告微电影．52．2商业微电影．72．2．1商业微电影的定义一．．82．2．2商业微电影的结构及内容．92．2．3商业微电影的跨平台传播112．3个人微电影142．3．1个