房地产营销-毕业论文外文翻译

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1、MarketingRealEstateMarkingistheprocessofplanningandexecutingtheconception，pricing，promotionanddistributionofideas,goodsandservicestocreateexchangesthatsatisfyindividualandorganizationalobjections.Theobjectiveofthisarticleistodescribemarketingconceptsastheyapplyto

2、realestate，lookingespeciallyatthepracticescoveredbyrealestateprofessionals.Therealestatebrokerdealsbothwithsellersandprospectivebuyersofrealestate.Thebroker'srelationshipwiththesellerinvolvesobtainingpropertiestolist.Thedominantreasontthathomesellersturntorealest

3、atebrokersratherthantryingtoselltheirpropertyontheirownarebecausetheyneedtechnicalassistanceandarehesitanttotakerisks.Manyhavedifficultymakingadecisionastothepricetoaskandwantadviceinpreparingtheirhomesforshowing.Theselleralsoneedsassistanceinobtainingmortgagesfo

4、rprospectivebuyersandinmakingcontactwithpotentialbuyers.Statisticsindicatethathomeownerswhotrytosellforthemselvesareoftennotsuccessful.Theyalsoshowthatsalescompletedbytheownersthemselvesoftenareatalowerpricethanwithanagent，possiblyduetotheseller'slackofbargaining

5、orappraisalskills.Sinceaprospectivebuyermayhesitatetotellahomeownerherreasonsforrejectingtheproperty,theownermaynotgetthefeedbackthatanagentcouldobtain.Sometimesthesecommentscanbeusedeffectivelytoimprovethepropertyforfutureshowing.Minorpaintdamage,petsinthehouse,

6、orotherfactorscanoftenbeeasilycorrectedandmaymakeasignificantdifference.Theagentistrainedtoscreenprospectivebuyers，whenthehomeownersellingonherownwouldbesubjecttovisitsofpeoplewhoarejustlookingorpossiblyevenpersonsevaluatingthehouseforfutureburglary.Finally，whena

7、buyerisfound,theinexperiencedsellermayexecuteaninvalidcontractthatdosenotprotectagainstpotentialproblem.Researchindicatesthataboutfiveoutoffixhomebuyerscomeintocontactwithabrokerinthebuyingprocess.l.PromotionSellingisaidedbypromotion，whichincludesactivitiessuchas

8、advertising，publicrelations，holdingopenhouse,anddistributingbrochuresorpublications.Theseactivitieshelppresentthebroker’sproductsorprofessionalabilitiestoprosp