房地产营销外文翻译资料

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1、郑州轻工业学院毕业设计外文翻译题目房地产营销学生姓名孙钰雯专业班级经济学07-1学号200706020136院系经济与管理学院指导教师(职称)冯阳（讲师）完成时间2011年03月10日MarketingRealEstateMarkingistheprocessofplanningandexecutingtheconception,pricing,promotionanddistributionofideas,goodsandservicestocreateexchangesthatsatisfyindi

2、vidualandorganizationalobjections.Theobjectiveofthisarticleistodescribemarketingconceptsastheyapplytorealestate,lookingespeciallyatthepracticescoveredbyrealestateprofessionals.Therealestatebrokerdealsbothwithsellersandprospectivebuyersofrealestate.Thebro

3、ker'srelationshipwiththesellerinvolvesobtainingpropertiestolist.Thedominantreasontthathomesellersturntorealestatebrokersratherthantryingtoselltheirpropertyontheirownarebecausetheyneedtechnicalassistanceandarehesitanttotakerisks.Manyhavedifficultymakingad

4、ecisionastothepricetoaskandwantadviceinpreparingtheirhomesforshowing.Theselleralsoneedsassistanceinobtainingmortgagesforprospectivebuyersandinmakingcontactwithpotentialbuyers.Statisticsindicatethathomeownerswhotrytosellforthemselvesareoftennotsuccessful.

5、Theyalsoshowthatsalescompletedbytheownersthemselvesoftenareatalowerpricethanwithanagent,possiblyduetotheseller'slackofbargainingorappraisalskills.Sinceaprospectivebuyermayhesitatetotellahomeownerherreasonsforrejectingtheproperty,theownermaynotgetthefeedb

6、ackthatanagentcouldobtain.Sometimesthesecommentscanbeusedeffectivelytoimprovethepropertyforfutureshowing.Minorpaintdamage,petsinthehouse,orotherfactorscanoftenbeeasilycorrectedandmaymakeasignificantdifference.Theagentistrainedtoscreenprospectivebuyers,wh

7、enthehomeownersellingonherownwouldbesubjecttovisitsofpeoplewhoarejustlookingorpossiblyevenpersonsevaluatingthehouseforfutureburglary.Finally,whenabuyerisfound,theinexperiencedsellermayexecuteaninvalidcontractthatdosenotprotectagainstpotentialproblem.Rese

8、archindicatesthataboutfiveoutoffixhomebuyerscomeintocontactwithabrokerinthebuyingprocess.1.PromotionSellingisaidedbypromotion,whichincludesactivitiessuchasadvertising,publicrelations,holdingopenhouse,anddistributingbrochur