房地产营销-毕业论文外文翻译

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1、MarketingRealEstateMarkingistheprocessofplanningandexecutingtheconception,pricing,promotionanddistributionofideas,goodsandservicestocreateexchangesthatsatisfyindividualandorganizationalobjections.Theobjectiveofthisarticleistodescribemarketingconceptsastheyapplytorealestate,lookingesp

2、eciallyatthepracticescoveredbyrealestateprofessionals.Therealestatebrokerdealsbothwithsellersandprospectivebuyersofrealestate.Thebroker'srelationshipwiththesellerinvolvesobtainingpropertiestolist.Thedominantreasontthathomesellersturntorealestatebrokersratherthantryingtoselltheirprope

3、rtyontheirownarebecausetheyneedtechnicalassistanceandarehesitanttotakerisks.Manyhavedifficultymakingadecisionastothepricetoaskandwantadviceinpreparingtheirhomesforshowing.Theselleralsoneedsassistanceinobtainingmortgagesforprospectivebuyersandinmakingcontactwithpotentialbuyers.Statist

4、icsindicatethathomeownerswhotrytosellforthemselvesareoftennotsuccessful.Theyalsoshowthatsalescompletedbytheownersthemselvesoftenareatalowerpricethanwithanagent,possiblyduetotheseller'slackofbargainingorappraisalskills.Sinceaprospectivebuyermayhesitatetotellahomeownerherreasonsforreje

5、ctingtheproperty,theownermaynotgetthefeedbackthatanagentcouldobtain.Sometimesthesecommentscanbeusedeffectivelytoimprovethepropertyforfutureshowing.Minorpaintdamage,petsinthehouse,orotherfactorscanoftenbeeasilycorrectedandmaymakeasignificantdifference.Theagentistrainedtoscreenprospect

6、ivebuyers,whenthehomeownersellingonherownwouldbesubjecttovisitsofpeoplewhoarejustlookingorpossiblyevenpersonsevaluatingthehouseforfutureburglary.Finally,whenabuyerisfound,theinexperiencedsellermayexecuteaninvalidcontractthatdosenotprotectagainstpotentialproblem.Researchindicatesthata

7、boutfiveoutoffixhomebuyerscomeintocontactwithabrokerinthebuyingprocess.1.PromotionSellingisaidedbypromotion,whichincludesactivitiessuchasadvertising,publicrelations,holdingopenhouse,anddistributingbrochuresorpublications.Theseactivitieshelppresentthebroker'sproductsorprofessionalabil

8、itiestoprosp